EyeSee

The best decisions start with a better understanding of how people behave.

What makes EyeSee different is that we don't just ask people what they think. We observe what they do. We combine behavioral tools like Eye Tracking, Emotion Recognition and Virtual Shopping with supporting consumer feedback, giving us both the what and the why.

Our multidisciplinary experts then turn those observations into clear, actionable recommendations that help brands grow. We apply this across the full innovation cycle, in three areas: Pack, Shopper and Ad.

In Pack, we developed a unique design testing protocol that spans from screening to full pack evaluation. It supports both light brand renovation and high-stake NPD.

That experience also powers our predictive packaging screening solution. Built on insights from 10,000+ pack designs and 15 million behavioral data points, PackSee.AI predicts which designs will win, and fast. By collaborating closely with our partners and listening to their needs, we soon developed PackSee.AI Context, a new way to understand how pack performs where it matters most: on shelf.

In Shopper, we've developed EyeStore: highly realistic, interactive 3D replicas of real retail environments. It lets us observe how consumers browse, shop and make decisions in context, to test changes before they reach the shelf. Similarly, in E-commerce, we recreate interactive online shops to optimize how products are found, viewed and chosen online.

For Advertising research, Creative Intelligence is our testing suite. It places ads in realistic social media environments to show which creatives grab attention, trigger emotion and get remembered.

Today, brands in more than 50 countries trust EyeSee.

Because understanding behavior is not something we added along the way. It's the foundation EyeSee was built on.

Get in touch and find out why we are called the Behavioral Frontrunner.