Company Description

EyeSee is a tech-enabled consumer research partner, providing highly predictive insights for shopper, advertising, innovation and e-commerce optimization. Equipped with cross-category knowledge, our team is 150+ multidisciplinary experts strong and driven by passion to understand behavior and help businesses grow. Join the ranks of top-tier CPG companies, health care innovators and media trailblazers who trust EyeSee's proven formula to navigate today's complex market dynamics with confidence.

Four pillars of our research approach:

1. Comprehensive Insights: We employ a sophisticated mix-method approach, blending implicit and explicit methodologies to deliver 360-degree insights with high predictive power.

2. Realistic Testing Environments: Harnessing the prowess of our agile in-house design teams, we create lifelike virtual simulations of stores, social media platforms and e-commerce sites. These simulated environments enable us to capture the subtlest and most authentic consumer behaviors.

3. Personalized Guidance: Our dedicated insights experts serve as your strategic partners, synthesizing data into actionable recommendations that drive tangible results.

4. Unique, Human-Validated AI Innovation: Our first AI-powered methodology, Predictive Eye Tracking (PET), is built on 10 years of eye-tracking expertise and trained on 11.5 million eye-gaze data points. It delivers KPIs such as AI Visibility, AI Attention and AI Scan Path, along with predictive heatmaps—going far beyond saliency-only models. Over time, PET evolved from pack design applications to include testing of POSM materials. The resulting POSmPET methodology provides core “Attract” KPIs, including visibility, attention and scan path.

But we didn’t stop there. We asked ourselves how to build on PET and create a more advanced solution—one that delivers deeper, multidimensional AI analysis while maintaining speed, providing predictive insights within 48 hours and benefiting from validation by our research experts. This is how PackSee.AI was born.

PackSee.AI is an AI-powered pack screening solution built on more than 12 years of behavioral expertise and trained on over 15 million human data points. It delivers predictive KPIs across three key dimensions—Attract, Engage and Inform—including visibility, liking and communication strength. These insights are consolidated into a simple, intuitive PackSee.AI Score, supported by deeper diagnostic analyses.

As part of our latest upgrade, the Engage pillar now includes the Brand Alignment KPI, which measures how closely a pack design aligns with a brand’s established visual identity. Brand teams often spend weeks debating whether a design “feels right”—we’ve transformed that intuition into a clear, measurable metric.

PackSee.AI is the ideal solution for fast, scalable and cost-effective early-stage pack screening and design prioritization.

With our award-winning framework as the backbone, we lead studies spanning 50+ countries, stationed strategically in key hubs like New York, London, Paris, Antwerp, Mexico City, Belgrade and Singapore. Among our most sought-after solutions are tests designed for packaging, planograms, claims, social media ads, TV commercials (TVCs) and e-commerce websites.

This makes us a true behavioral frontrunner, focused on understanding human behavior and helping our partners grow, with our growth progressing alongside theirs.