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Finch Brands

Philadelphia/Southern NJ, PA

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Key Categories
Concept Testing Marketing Research-Full Service Product Development Research Online Communities - MROC Journey Mapping

Company Description


Finch Brands is an insights-driven, real-world brand consultancy and leading provider of online insights communities. Practical – yet provocative – we are champions of purposeful change both inside client businesses and in how they go to the market. With insight at the center and impact always in mind, we serve clients across categories and all along the growth track. 

Client-side origins and real-world orientation

Founded in 1998 by pioneering executives instrumental in the ascent of David’s Bridal and IKEA, we built the firm we wished we’d had when we were in our clients’ shoes – a flexible, innovative and boardroom-ready insights and strategy powerhouse.   

This blend of operating and consulting experience remains a key characteristic, as Finch Brands’ leaders come from companies such as Campbell Soup, Kimberly-Clark, Subway, Nielsen BASES, Forrester and C Space. 

Yet to us, ‘real-world’ is not just team bios, but a way of being – researchers, strategists, designers, we are all businesspeople first. This means a focus on outcomes, effective stakeholder/process management, a high ‘get it’ factor and a culture of collaboration and promises kept. 


Finch Brands’ insights capabilities are broken down into two categories:

  1. An innovative approach to insights communities 

We launched our insights community offering – FinchSight – in 2017 with the goal to solve the pain points across people, process and technology that we felt as former clients of leading insights community providers. Our unique approach combines expert researchers, on-demand access to skilled brand strategists and designers and leading research technology to help you go further, faster.

We start with a team-first approach that blends client-centric hustle, research acumen and strategic excellence that honors Finch Brands’ heritage. We then put these expert “drivers” behind the wheel of an industry-leading research technology platform that offers full quant/qual capabilities and the richest native tool suite in the industry.

Our flexible work style enables both full-service and blended DIY models, from short-term pop-up communities to multi-year engagements, making FinchSight the perfect choice for firms with large or lean insights teams. Whether you’re looking to solve for issues you’re experiencing with a current community provider or are embarking on launching a community for the first time and want to do it the right way, FinchSight is designed to elevate your insights and increase your impact.

  1. Creative and collaborative custom projects 

We have a full menu of qualitative and quantitative capabilities – and a passion for pushing into new learning styles and methodological territories. On the project side, we specialize in complex, multi-phase, highly visible insights processes designed for maximum impact and engagement.

Finch Brands also takes data from static to dynamic with a range of video offerings, motion graphics, and data visualization tools. Given the breadth of our capabilities and client insights socialization needs, clients can access our design services within community or ad hoc engagements, enhancing insights through tools like Journey Mapping, Personas and Executive Deck Design.


We’re proud generalists – which benefits our clients given how many dots there are to connect in today’s marketplace – with notable depth in consumer goods, retail, health care, financial services and across the B2B landscape.

Year Established:   1998

Number of Employees:   43

Research Services and Specializations

123 S. Broad St., Suite 2150
Philadelphia, PA 19109
United States
Customer Contact(s):
Bill Gullan, President
  • 215-413-2686
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