First Insights

New York City, NY

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Key Categories
Brand Positioning Studies Competitor Customer Research Usability Testing Qualitative Research CX/UX-Customer/User Experience

Company Description

Since 2004 First Insights has provided qualitative research services designed to help Fortune 500 companies and startups learn more about their customers and prospects. With a focus on UX research, our team has helped clients improve their websites, mobile apps, software and products by gathering actionable feedback from targeted users.  

During every engagement we work closely with clients to understand their value proposition, acquisition goals, marketing objectives and technology requirements before selecting an appropriate methodology. Our expertise includes usability testing, UX research, traditional/online focus groups, ethnographic research, contextual interviews, heuristic analysis, diary studies and innovation workshops. 

We’ve partnered with clients in a wide variety of industries including automotive, airlines, education, travel, banking, health care, insurance, pharmaceuticals, packaged goods, cosmetics, software, e-commerce and technology.

Our team is happy to review your needs and prepare a proposal that offers details regarding methodology, pricing and timelines.  

Year Established:   2004

Research Services and Specializations

Industries, Markets and Audiences Served

41 Madison Ave., Floor 31
New York, NY 10010
United States
Customer Contact(s):
Lon Taylor, Principal User Experience Researcher
  • 212-926-3700
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Affiliations & Certifications
AMA (United States) | Interaction Design Association (IxDA) | User Experience Professionals Association (UXPA)