Insights in Marketing

Chicago, IL

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Key Categories

One-on-One (Depth) Interviews Quantitative Research Focus Group-Moderating Qualitative Research Hybrid Research (Qual/Quant)

Company Description

Insights in Marketing is a strategic market research firm that helps brands make smarter, more confident decisions through custom qualitative and quantitative research.

We partner with consumer insights and marketing teams to explore behavior, test ideas and shape strategy across:

Concept testing
Product testing
Brand positioning and brand equity
Shopper insights
Advertising and copy testing
Segmentation

We help teams answer critical business questions such as:

Category and competitive assessments
Consumer target and shopper understanding
Brand strategy and positioning
Messaging and communications
Innovation
Jobs to be done

Our work goes beyond surface level feedback. Through expert moderation and a insights- driven approach, we uncover the motivations and context behind consumer choices and translate them into clear, actionable direction.

Our capabilities include:

Qualitative research including focus groups and in-depth interviews
Quantitative research and integrated qual and quant approaches
Exploratory research and ethnography
Market opportunity and strategic research

We design research to support innovation, brand growth and customer understanding, ensuring our clients feel confident using insights to drive impact.

Year Established: 1989

Number of Employees: 9

Research Services and Specializations

Address

630 Dundee Road, Suite 300
Northbrook, IL 60062
United States

Customer Contact(s):: Michelle Davis, Sales & Marketing

Phone

847-853-0500