Insights in Marketing

Insights in Marketing is a strategic market research firm that helps brands make smarter, more confident decisions through custom qualitative and quantitative research.

We partner with consumer insights and marketing teams to explore behavior, test ideas and shape strategy across: 

• Concept testing
• Product testing
• Brand positioning and brand equity
• Shopper insights
• Advertising and copy testing
• Segmentation

We help teams answer critical business questions such as:

• Category and competitive assessments
• Consumer target and shopper understanding
• Brand strategy and positioning
• Messaging and communications
• Innovation
• Jobs to be done

Our work goes beyond surface level feedback. Through expert moderation and a insights- driven approach, we uncover the motivations and context behind consumer choices and translate them into clear, actionable direction.

Our capabilities include:

• Qualitative research including focus groups and in-depth interviews
• Quantitative research and integrated qual and quant approaches
• Exploratory research and ethnography
• Market opportunity and strategic research

We design research to support innovation, brand growth and customer understanding, ensuring our clients feel confident using insights to drive impact.