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Latitude
Boston, MA
Key Categories
- Advertising Research
- Audience Research
- Branded Content Research
- Media Research-General
- Software-Survey Design & Analysis
Videos
Company Description
Latitude is a global creative research agency helping media, entertainment, and brand clients uncover what audiences feel, do, and remember.
Powered by Lumiere
Our proprietary video insights platform, Lumiere, delivers real-time reactions, behavioral data, and AI-driven conversations for a faster path to deep audience understanding. Trusted by Amazon, Disney, NBCUniversal, and more, we help teams test content, ads, and creative across formats—revealing what resonates, why it works, and how to optimize it quickly. We go beyond metrics to uncover the Emotional ROI of creative—what drives connection, recall, and long-term impact.
- Year Established
- 1995
- Number of Employees
- 30
Research Services and Specializations
- Advertising Effectiveness
- Advertising Impression Studies
- Advertising Research
- Artificial Intelligence / AI
- Audience Research
- Branded Content Research
- Commercials Testing
- Consumer Research
- Exploratory Research
- Hybrid Research (Qual/Quant)
- Media Research-General
- Movie/Film Previews
- Software-Research Dashboard
- Software-Survey Design & Analysis
- Strategy Research