Latitude
Boston, MA
View WebsiteKey Categories
Advertising Research
Audience Research
Media Research-General
Software-Survey Design & Analysis
Branded Content Research
Company Description
Latitude is a global creative research agency helping media, entertainment, and brand clients uncover what audiences feel, do, and remember.
Powered by Lumiere
Our proprietary video insights platform, Lumiere, delivers real-time reactions, behavioral data, and AI-driven conversations for a faster path to deep audience understanding. Trusted by Amazon, Disney, NBCUniversal, and more, we help teams test content, ads, and creative across formats—revealing what resonates, why it works, and how to optimize it quickly. We go beyond metrics to uncover the Emotional ROI of creative—what drives connection, recall, and long-term impact.
Year Established: 1995
Number of Employees: 30+
Research Services and Specializations
- Advertising Effectiveness
- | Advertising Impression Studies
- | Advertising Research
- | Artificial Intelligence / AI
- | Audience Research
- | Branded Content Research
- | Commercials Testing
- | Consumer Research
- | Exploratory Research
- | Hybrid Research (Qual/Quant)
- | Media Research-General
- | Movie/Film Previews
- | Software-Research Dashboard
- | Software-Survey Design & Analysis
- | Strategy Research
Industries, Markets and Audiences Served
Address
16 Broadway
Beverly, MA 01915
United States
Beverly, MA 01915
United States
- Customer Contact(s):
-
Annika Larson, Director
- Affiliations & Certifications
- American Advertising Federation (AAF)