Company Description

Moore Research Services Inc. is a global, full-service marketing research firm dedicated to delivering actionable insights that empower clients to make informed decisions, drive innovation and build lasting connections with their target audiences. With more than five decades of research excellence, Moore Research has evolved from a regional data collection agency into a respected international partner for organizations seeking clarity, confidence and a competitive edge in today’s complex marketplace.

Founded in 1969, Moore Research began with a vision to help businesses in Northwest Pennsylvania better understand their customers through thoughtful, data-driven research. What started with a card table, a file cabinet and unwavering determination has grown into a thriving enterprise with the reach, expertise and credibility to support Fortune 500 companies, startups, nonprofits, academic institutions and government agencies. Now led by Colleen Moore Mezler, President and CEO, the company remains family-owned and woman-led, proudly maintaining its values of integrity, responsiveness and client collaboration while continually adapting to meet the demands of a rapidly changing world.

At its core, Moore Research is committed to uncovering what people think, feel, and do—and more importantly, why. The firm excels at translating consumer and stakeholder perspectives into practical strategies that guide product development, service enhancements, brand positioning and customer experience improvements. Clients often say Moore becomes an extension of their team, thanks to the company’s personalized approach, industry knowledge and dedication to quality.

Moore Research offers both qualitative and quantitative services, tailoring each project to fit unique business objectives. On the qualitative side, the firm conducts in-depth interviews, ethnographies, online bulletin boards and focus groups—virtually or at its state-of-the-art facility in Erie, PA. Moore’s moderators and qualitative researchers are skilled at uncovering the “why behind the what,” drawing out emotional responses, and identifying unmet needs that shape consumer behavior.

Quantitatively, Moore offers a full spectrum of methodologies including online surveys, central location tests (CLTs), home use tests (HUTs), intercept interviews, telephone surveys and sensory evaluation. The company is particularly known for its expertise in sensory research—helping clients in food, beverage, personal care and household product categories understand consumer preferences, optimize formulas and fine-tune claims.

Quality and ethics are central to Moore Research’s operations. The company adheres to the highest industry standards and is a long-standing member of the Insights Association, with Colleen Moore Mezler having served as its Chair and receiving both the Lifetime Achievement Award and Distinguished Service Award. Moore is WBENC-certified as a woman-owned business and is committed to promoting diversity, equity and inclusion—not only within its organization but also within the studies it conducts.

One of Moore’s hallmarks is its attention to inclusive recruiting. While headquartered in Erie, PA—a location with limited demographic diversity—the company frequently recruits nationally to ensure representation across race, ethnicity, gender, age, socioeconomic background, sexual orientation and more. 

Moore supports projects across a wide range of industries including consumer packaged goods, healthcare, legal, financial services, education, government and utilities. Clients turn to Moore not just for data, but for partnership, insight and results. The firm’s flexible, client-first approach means projects can range from a few in-depth interviews to multimodal global research studies. No matter the scale, Moore is known for responsiveness, transparent communication and meeting deadlines without compromising on quality.

As Moore celebrates over 55 years of success, the company continues to innovate and evolve—leveraging new technologies, expanding partnerships and enhancing capabilities to better serve clients in a global, digital-first environment. Yet through all this growth, one thing remains unchanged: Moore’s dedication to helping clients uncover insights that matter.

Whether you're launching a new product, refining a service, exploring markets or seeking to better understand your customers, Moore Research Services Inc. is the partner that delivers more—insightfully, ethically and with purpose. At Moore Research, it’s not just about collecting data—it’s about building clarity, fostering connection and uncovering the truth that drives action.