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P&K Research Headquarters
Chicago, IL
Key Categories
- Product Testing Research
- Qualitative Research
- Quantitative Research
- Sensory Research
- Taste Tests
Company Description
P&K Research is an end-to-end research partner providing qualitative and quantitative research services through our company owned facilities in Chicago, Dallas, Los Angeles, and New York and our field alliances across the U.S., Europe, Asia, Latin America and Australia.
For over 65 years consumer product companies have relied on us to deliver the data and insights needed to launch new products, evaluate existing markets and competitors, and optimize formulas and features that save money or grab an increased market share. We rely on foundational, as well as cutting-edge sensory and product research techniques, and along with our proven research process and advanced analytics we are able to deliver deep, actionable results in a story-telling format.
Our roots are in Food and Beverage and our extensive category expertise also includes Personal Care, Home Care, Foodservice, OTC Medicine and Supplements, and Tobacco.
P&K Research: Partners in Creating the World’s Best Products
- Year Established
- 1957
- Number of Employees
- 200
Research Services and Specializations
- Advertising Claim Substantiation
- Benchmark Studies
- Central Location Interviewing
- Conjoint Analysis/Trade-Off Analysis
- Consumer Research
- Focus Group-Facilities
- Home-Use Tests
- Hybrid Research (Qual/Quant)
- Marketing Research-Full Service
- Online Surveys
- Packaging Testing
- Product Development Research
- Product Testing Research
- Qualitative Research
- Quantitative Research
- Sensory Research
- Statistical Analysis
- Survey Design
- Taste Test Facility
- Taste Tests