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W5, Inc.
Raleigh/Durham, NC
Key Categories
- Ethnographic Research
- Hybrid Research (Qual/Quant)
- Segmentation Studies
- Shopper Insights
- Tracking Research
Company Description
W5 is an independent, custom marketing research firm. We deliver knowledge that empowers our clients to confidently make decisions to drive sustainable growth for their business. Our solutions range from immersive, cultural in-context qualitative inquiry to robust quantitative techniques and advanced analytics, packaged as design-driven deliverables to encourage adoption, implementation and socialization of research findings.
- Year Established
- 2002
- Number of Employees
- 15
Research Services and Specializations
- Advertising Research
- Advertising Tracking
- Attitude/Usage Studies
- Brand Positioning Studies
- Communication Strategy Research
- Conjoint Analysis/Trade-Off Analysis
- Ethnographic Research
- Exploratory Research
- Focus Group-Bulletin Board
- Focus Group-Online
- Hybrid Research (Qual/Quant)
- In-Store Research
- International Research
- Marketing Research-Full Service
- One-on-One (Depth) Interviews
- Segmentation Studies
- Shopper Insights
- Tracking Research