What is AI: Powering-Up Insights Conference 2026?

The how, why and when of integrating AI into research

AI is ubiquitous across the research cycle, but how can researchers ensure their partnership with it optimizes outcomes for customers and still delivers gold standard outputs?

At AI: Powering-Up Insights conference we’ll explore how brands wanting fast, scalable insights are experimenting with a growing range of AI tools and applications. We’ll weigh up where these tools add the most value, what their limitations are, and how they can best complement human expertise.

We’ll also explore how AI is transforming researchers’ roles, and the actions researchers and agencies need to take to protect the essential skills that underpin insight quality and researchers’ long-term value.

What to expect

• Assess the contexts where conversational AI tools preserve depth and richness of qualitative research while boosting speed and scale
• Evaluate the performance of AI personas for ideation and innovation
• Recognise and mitigate against the limitations and cultural biases of LLMs to deliver reliable insights
• Assess the business value of using AI personas for democratising insight
• Prepare for the long-term impact of AI on researchers’ role, skills and insight quality
• Weigh up whether to build, buy, or partner for AI capabilities

For more information and to register, click here.