What is Generation A-Z Conference 2026?

The MRS Generation A-Z conference will explore every aspect of what it’s like growing-up in 2026 and what’s influencing young people as they come of age. We’ll cover everything from their rich online lives and adeptness in using AI tools, to attitudes and behaviours on politics, beauty and finances – all of which seem a world away from those of their Millennial and Gen X parents.

Examine different methodological approaches for unearthing youth and young adult insights that enable you to enter their spaces and engage in authentic ways. Gain compelling insights that are crucial for helping organizations tailor gen Alpha- and Z-focused brand and communication strategies.

What to expect

• Compare different research methods for deep diving into the lives of Generations Alpha and Z
• Discover the social, cultural, political and technological forces reshaping childhood, adolescence and young adulthood
• Refine and adapt methodologies for young audiences to stay ethical, safeguard participants, and optimize engagement
• See how creative, participatory methods engage young people in shaping their future
• Deliver insights that help brands and organizations connect with young audiences across digital, social and physical spaces

To learn more or register, click here.