Research Topics:

Marketing Research-General | Questionnaire Analysis

Content Type:

Glossary

Collectively Exhaustive Definition

A set of alternatives given to a respondent which includes all possibilities.

Collectively exhaustive is a comprehensive and all-inclusive approach to defining categories, variables or segments when conducting marketing research. This method ensures that every potential option or scenario is covered, thus leaving no gaps or overlaps. What’s more, it provides respondents with a set of alternatives that includes all possibilities. These approaches are key to quality and integrity in marketing research. They prevent gaps in data collection, enhance the accuracy of analysis and contribute to well-informed decision-making.

Who relies on the collectively exhaustive approach?

Understanding exhaustive approaches is vital for businesses and marketing professionals involved in defining target markets, customer segments, survey questions and data analysis.

Why should I care about the collectively exhaustive approach?

Collectively exhaustive concepts help ensure that marketing research is accurate, reliable and unbiased. What’s more, they aim to eliminate potential insights or the misinterpretation of data because of incomplete categorization.