Research Topics:

The Business of Research

Content Type:

Glossary

Council for Marketing and Opinion Research (CMOR) Definition

U.S.-based association with the mission of improving respondent cooperation in research, promoting positive legislation and preventing restrictive legislation which could impact the survey research industry.

The Council for Marketing and Opinion Research, or CMOR, was a professional organization that sought to advance and promote  marketing research. It merged with the Marketing Research Association (now known as the Insights Association) in 2008.

Who relied on the Council for Marketing and Opinion Research (CMOR)?

Marketing professionals, researchers, academics, policymakers and businesses used CMOR's expertise and resources to make decisions based on consumer insights. CMOR members included individuals and organizations seeking to drive excellence in marketing research and leveraging data-driven strategies for effective decision making.

Why should I care about the Council for Marketing and Opinion Research (CMOR)?

CMOR facilitated access to industry knowledge, research techniques and networking opportunities. It fostered the exchange of ideas, supported education and provided a platform for industry leaders to address challenges and opportunities in the marketing industry.