Research Topics:

Data Visualization/Infographics | The Business of Research

Content Type:

Glossary

Exhibit Definition

Anything shown to respondents during an interview. Examples: a print advertisement, a description of a new product concept, etc. Also known as external stimuli.

An exhibit, also known as an external stimulus, can take many forms. For instance, it can be anything shown to a respondent during an interview, such as a print advertisement or a card listing income categories. It can be a visual representation of data, information or findings that’s related to specific research, in the form of charts, graphs, tables, diagrams, multimedia presentations, etc. – to communicate research results and insights.

Who relies on exhibits?

Marketing professionals, product managers, executives, sales teams and market analysts rely on exhibits to disseminate the findings and trends derived from their research. What’s more, exhibits can display insights used by businesses to make informed decisions and strategies.

Why should I care about exhibits?

Exhibits in marketing research deliver a clear, concise way to convey complex information. By visually presenting data, researchers can easily identify patterns, trends and correlations discovered in their studies.. This, in turn, helps businesses and marketing professionals make informed decisions, develop targeted marketing strategies and seize opportunities in the marketplace.