Research Topics:

Report Deliverables | The Business of Research

Content Type:

Glossary

Findings Definition

The portion of the final report wherein the facts from the research are summarized. The findings section does not interpret the information but reports the findings on which the interpretation will be based.

Findings is the name for the portion of a final report where the facts from a marketing research study are summarized. It contains the results derived from the research such as qualitative and quantitative data on consumer behavior, market trends and preferences, among other other relevant information. The findings section does not interpret the information but reports the findings on which the interpretation will be based. Findings provide a basis for decision-making, thus reducing the risks associated with assumptions and guesswork, and are the foundation for strategic, customer-centric marketing.

Who relies on findings?

Businesses of all sizes rely on marketing research findings to improve marketing strategies, enhance product offerings and effectively create their messaging to target audiences. What’s more, marketing teams, executives, product managers and market analysts use research findings to align their efforts with customer needs and preferences.

Why should I care about findings?

The findings portion of a final marketing research report unveils actionable insights that drive product improvements, help create targeted advertising campaigns and lead to successful market penetration. Ignoring research findings could lead to missed opportunities, ineffective campaigns and poor resource allocation.