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Results for “One On One”

Total: 6577

  1. article

    Creative awards vs. copytesting: Is one a better predictor of an ad’s success?

    Through examples of real ads, the authors show that award-winning ads often break through clutter but can also be tweaked to enhance their effectiveness as drivers of sales and brand awareness.

  2. article

    From the Publisher November 1990: One company's experience with customer satisfaction

    Tom Quirk describes how a hybrid approach of focus groups and quantitative questionnaires can help yield useful customer satisfaction data.

  3. article

    By the Numbers: There's just one rule in designing questionnaires

    Through a bit of reverse suggestion, the author offers ways to violate the cardinal rule of questionnaire development: thou shalt not offend thy respondents. The un-suggestions include: show them you don’t care; insult them with words; insult their intelligence; and make them play the guessing game.

  4. article

    Trade Talk: Quality should be Job One

    Quality and service are tops and only becoming more important to consumers. Companies should focus on a customer satisfaction program to increase market share and sales.

  5. article

    Qualitatively Speaking: Learning from the little ones

    The author offers real-world tips on conducting qualitative research with kids, touching on everything from keeping young respondents from falling asleep to the dangers of revolving chairs.

  6. article

    Whitepaper | Exploring influential online touch points: one woman’s home financing journey

    What is the behavioral relationship between search, visits and outcomes in making a home financing decision?

  7. article

    How to work with - andwork around - one type of dominant respondent

    Whether an eminent scholar or the CEO of a famous company, a certain type of high-powered focus group respondent - a rabbi, in the author’s parlance - can either be a boon or a bane, depending upon how he or she is handled by the moderator. A number of strategies are offered.

  8. article

    Research assures short move is smooth one

    When a Midwestern clinic moved into a new facility, the clinic turned to marketing research firm Minnesota Medical Services Corp. (MMSC) to ensure a smooth transition. MMSC used a variety of research methods to work out any kinks before the clinic reopened its doors.

  9. article

    A wake-up call to respondent recruiters: one client’s perspective

    The author makes an impassioned plea to those who recruit respondents for qualitative research to improve the quality of their service by not taking shortcuts, offering excuses instead of results or agreeing to complete jobs they know they can’t handle.

  10. article

    When working with qualitative research findings, is one more valuable than the other?

    Qualitative research can wrap up nicely with recommendations or more complicated with implications. This article discusses both possibilities, their value and the need for synthesis of the two.

  11. article

    Are three heads (or more) better than one for moderating focus groups

    Focus group methodology traditionally calls for a single moderator. This article examines the serial moderating technique, in which three to five moderators are employed for time intervals sufficient to cover major sections of the overall focus interview guide.

  12. article

    Americans prefer U.S. goods, unknowingly buy foreign ones

    While Americans prefer buying American-made products, and feel guilty when they buy foreign-made products, many people lack the requisite knowledge to do so. The result is that Americans who would prefer American-made products end up buying foreign products unknowingly.