Quirk's

Search

Search Quirk's

Results for “One On One”

Total: 6577

  1. article

    Thoughts on how to add a strategic layer to tracking studies

    We love our tracking studies but James Rohde argues that there are ways to improve their ability to do more than just track.

  2. article

    Musings on the value of metrics like last-click

    Why direct sales attribution to a marketing channel is problematic and potentially dangerous to your bottom line.

  3. article

    Transparency on transparency: why TV is the clear choice for recruiting panelists

    Editor’s note: Rob Dolafi is COO of Offerwise, an Ashburn, Va., research firm. In an industry where data quality is essential to the success of any given project, we as online panel providers need to demonstrate careful rigor and complete ...

  4. article

    Thoughts on making sense of all the social media chatter

    Editor’s note: Darren Borne is business development manager at Document Capture Co., a London-based data automation firm. Text and sentiment analytics is nothing new. It has been a widely-used method of information-mining for some time, viewed by many as a ...

  5. article

    'Hands on' copytesting cooks up a more effective campaign for Gold’n Plump Chicken

    Gold’n Plump Chicken used copytesting with 30 people in the development of its new marketing campaign, followed by telephone tracking, to test marketing effectiveness in its efforts to remain competitive using limited research dollars.

  6. article

    Tips on conducting telephone research in Latin America

    Some companies have been mistakenly advised not to conduct telephone research in Latin America because it is infeasible and inappropriate. This article provides tips for conducting telephone research in Latin America.

  7. article

    Tips on qualitative analysis and report writing

    This article is an excerpt of the author’s presentation at the annual Qualitative Research Consultants Association conference in San Diego in October. The article offers useful methods for pulling divergent qualitative information out of masses of data and capturing it in a form that gets used.

  8. article

    Tips on international market research for global products

    Most people who are active in international markets are familiar with the challenges associated with developing truly global products. This article discusses the need for international market research and the intricacies involved in conducting it well.

  9. article

    Tips on testing packaging among seniors

    Baby Boomers are an increasingly important segment of the population. This is a group that needs special consideration from manufacturers and advertisers in addressing their needs. This article discusses conducting packaging research with seniors, including how not to use research.

  10. article

    Research on new financial services product shows that laddering can be conducted online

    Chase used online laddering drills as part of its quantitative and qualitative research for a new financial product.

  11. article

    Tips on getting international research right

    As brand positioning becomes increasingly global, the need for accurate international market research has never been greater or played a more fundamental role. This article offers tips for conducting international research successfully. The discussion includes the questionnaire, methodologies, contacts and taking full advantage of the local agency’s knowledge.

  12. article

    Thoughts on using the new online qualitative tools

    A corporate researcher offers an overview of some of the newer online qualitative methods, from MROCs to mobile, and the best ways to use them.