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How-To Conduct Health Care Market Research

We've grouped together all the information our site contains on health care marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific health care-related category below.

Tags: | Bio-Technology | Dentists | Health Care Industry  | Health Care Products-Natural 
| Health Care Research | Hospitals | Managed Care | Medical Industry | Medical Interviewing 
| Medical/Surgical Products | Nurses | Nursing Homes| Pharmaceutical Products 
Pharmacies/Drug Stores | Pharmacists | Physicians

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: e-Promotion Resonates with Next-Generation Physicians
This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
10 key activities in measuring and communicating pharma product launch excellence
From setting your KPIs to finding suitable benchmarks, David Hanlon lays out 10 things to do to track the ascent of a new pharma product.
Evolving toward a programmatic approach to pharmaceutical brand launch research
The authors provide a roadmap for programmatic market research to support pharmaceutical brand launches and discuss a diagnostic framework for customizing launch research programs to meet each brand’s unique needs.
The rise and importance of accountable care organizations
Why health care manufacturers should formulate strategies for better interaction with other key health care stakeholders by understanding the accountable care market.

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Related Articles

There are 242 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

What does the ‘quantified self’ movement mean for health care researchers?
The author discusses the effects the influx in new and affordable quantified self technology methodologies has on traditional research methods.
Researchers at three health plans talk about their use of qualitative
Health care marketing executives, like many other business decision makers, are often faced with the question how to best accomplish their research objectives within the constraints of tight timeframes and budgets. This article shares results of discussions with market research experts at three prominent health plans about qualitative research. Topics covered include getting the most value from research dollars, three reasons for choosing qualitative research, engaging the internal partner, selecting a research partner and using qualitative research to support quantitative research.
Trade Talk: 2011: The year of belonging?
Quirk's Editor Joseph Rydholm takes a look at trendwatching's predicted trends for 2011 and finds that consumer culture is becoming more connected and prone to groupthink than ever.
Spending promotional dollars for chronic and acute drugs
Pharmaceutical marketers spend promotional dollars in various ways hoping to increase sales. These promotional dollars are typically allocated to samples, office detailing, hospital detailing, DTC advertising and journal advertising. This article examines the impact of these five promotional mix variables on pharmaceutical sales dollars.
Seeking competitive advantage in launching a pharmaceutical product
Launching a new pharmaceutical product requires a coordinated process and must involve marketing research, the author argues. Using AstraZeneca's launch of its Faslodex product, the author explains how a team approach can work well.

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Related Events

2015 CANADIAN PHARMA MARKET RESEARCH CONFERENCE
April 28-29, 2015
The 2015 Canadian Pharma Market Research Conference will be held on April 28-29 in Toronto.
2015 PHARMA CI USA CONFERENCE AND EXHIBITION
September 10-11, 2015
The 2015 Pharma CI USA Conference and Exhibition will be held on September 10-11 at the Hilton Parsippany Hotel in Parsippany, N.J.

Related Discussion Topics

Panel Info
03/19/2009 by William Bailey
HCP Panel
03/16/2009 by Dimple Kr.

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