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How-To Conduct Health Care Market Research

We've grouped together all the information our site contains on health care marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific health care-related category below.

Tags: | Bio-Technology | Dentists | Health Care Industry  | Health Care Products-Natural 
| Health Care Research | Hospitals | Managed Care | Medical Industry | Medical Interviewing 
| Medical/Surgical Products | Nurses | Nursing Homes| Pharmaceutical Products 
Pharmacies/Drug Stores | Pharmacists | Physicians

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: e-Promotion Resonates with Next-Generation Physicians
This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Analyzing a pharmaceutical product’s key drivers
The author explores the use of principal component analysis to examine wave-to-wave changes in a tracking study.
How a 360-degree research approach provides a deeper understanding of the patient experience
The author outlines a research process by which pharmaceutical and health care companies can learn what life is like for patients afflicted by an illness.
Seven tips for a successful recruit for difficult medical market research projects
Medical market research can require a deeper understanding of the respondent than many other types of research. Here are strategies for gaining that understanding.

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Related Articles

There are 216 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Qualitatively Speaking: The prescription for effective physician interviews
Physicians are difficult to reach and in high demand as research participants. But by using well-trained interviewers and making the research process interactive, the author argues that companies can conduct successful studies that satisfy both the respondent and the organization sponsoring the research.
Changes in health care prompt clinic to use market research
In an increasingly competitive health care industry, clinics like Park Nicollet in Minnesota are finding that market research can be invaluable. Mail surveys and one-on-one interviews are some of the techniques the clinic has used to gauge the marketplace.
Data Use: An indexing approach to brand equity
Following up on an earlier article, the author explores a real-world example of the application of a series of techniques to measure customer satisfaction and its resulting impact on brand equity. The techniques seek to uncover and measure what is truly important to customers, in this case in the biomedical industry, rather than assuming standard attributes to be important.
Stiefel Laboratories hopes updated packaging will attract new users without alienating current consumers
Using customer surveys, Stiefel Laboratories discovered that some of its soap users purchased the product on impulse rather than on a doctor’s recommendation. With the goal of increasing these impulse buys, the tested two new potential packaging designs. Using a simulated store shelf planogram, researchers determined how quickly the Oilatum box was seen and how long respondents looked at it. Consumers then viewed the designs separately to determine the points on the packaging they noticed first, second, etc. The researchers used eye tracking and verbal interviews to collect data.
Use research to make sure your product's positioning is solid, relevant
Boehringer Ingelheim’s director of marketing research on why you shouldn’t launch a product until you get the positioning right.

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Related Events

2014 CANADIAN PHARMA MARKET RESEARCH CONFERENCE
April 29-30, 2014
The 2014 Canadian Pharma Market Research Conference will be held on April 29-30 at the Sheraton Toronto Airport and Conference Centre in Toronto.
PHARMAMARKETING SUMMIT 2014
May 12-14, 2014
Marcus Evans will hold its pharmaceutical marketing innovation summit on May 12-14 at the Eau Palm Beach Resort & Spa in Palm Beach, Fla.

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Related Discussion Topics

Panel Info
03/19/2009 by William Bailey
HCP Panel
03/16/2009 by Dimple Kr.

Related Job Postings

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