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How-To Conduct Health Care Market Research

We've grouped together all the information our site contains on health care marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific health care-related category below.

Tags: | Bio-Technology | Dentists | Health Care Industry  | Health Care Products-Natural 
| Health Care Research | Hospitals | Managed Care | Medical Industry | Medical Interviewing 
| Medical/Surgical Products | Nurses | Nursing Homes| Pharmaceutical Products 
Pharmacies/Drug Stores | Pharmacists | Physicians

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: e-Promotion Resonates with Next-Generation Physicians
This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
In Case You Missed It... June 2015
News and notes on marketing and research: Twitter and survey data; social media influences car buyers
Ethnography, empathy and thoughts about shopping
An impromptu day out with a friend battling cancer led the author to consider the value of empathy in the retail setting.
10 key activities in measuring and communicating pharma product launch excellence
From setting your KPIs to finding suitable benchmarks, David Hanlon lays out 10 things to do to track the ascent of a new pharma product.

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Related Articles

There are 244 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Health care research valuable, underutilized
"Probably one of the most neglected parts of marketing in today's health care industry," according industry expert Hale T. Chan, "is the area of market research." As the corporate director of marketing at St. Mary of Nazareth Hospital, Chicago, Chan has used mail questionnaires and patient satisfaction surveys to develop more effective planning and promotional strategies.
Taking the mystery out of patient satisfaction
Done properly, a mystery patient program can help a practice identify what it’s doing right and which areas need improvement or could benefit from further staff training. This article discusses using mystery shopping to research patient satisfaction.
Voice mail ethnography captures a day in the life of an oncologist
MarketVision Research explores the lives of both oncologist (ONCs) and oncology nurses (ONC RNs) to provide a complete picture of their daily challenges, professionally and personally through voice mail-based ethnography.
Effective patient satisfaction research requires multiple survey instruments
Multiple survey instruments assessing organizational performance in a range of areas will have a far greater impact on improving a hospital’s level of service quality than a patient satisfaction survey alone.
How a medical diagnostics company incorporated customer input at every step
A medical diagnostics company used a multi-step approach for incorporating customer input into the development of a major new product from scratch: collect the voice of the customer, generate internal performance measures, generate features and solutions, and customer evaluation of features/solutions.

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Related Suppliers: Research Companies from the SourceBook

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Related Suppliers: Research Panels

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Related Events

2015 PHARMA CI USA CONFERENCE AND EXHIBITION
September 10-11, 2015
The 2015 Pharma CI USA Conference and Exhibition will be held on September 10-11 at the Hilton Parsippany Hotel in Parsippany, N.J.

Related Discussion Topics

Panel Info
03/19/2009 by William Bailey
HCP Panel
03/16/2009 by Dimple Kr.

Related Job Postings

Account Manager - Quantitative Heath
New York City, New York
Account/Strategic Planner - Healthcare
West Palm Beach/Boca Raton, Florida
Administrative-Research Assistant
Philadelphia/Southern NJ, Pennsylvania
Associate Director, Research (AD)
Philadelphia/Southern NJ, Pennsylvania
Consultant, Market Research
Chicago, Illinois

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