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How-To Conduct Health Care Market Research

We've grouped together all the information our site contains on health care marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific health care-related category below.

Tags: | Bio-Technology | Dentists | Health Care Industry  | Health Care Products-Natural 
| Health Care Research | Hospitals | Managed Care | Medical Industry | Medical Interviewing 
| Medical/Surgical Products | Nurses | Nursing Homes| Pharmaceutical Products 
Pharmacies/Drug Stores | Pharmacists | Physicians

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

10 tips for conducting better product research with clinicians
When conducting research among clinicians, it's important to consider the unique medical environment and remember that clinicians are people, not just professionals.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
The rise – and pitfalls – of preferred vendor lists
As preferred vendor lists grow in popularity, we need to ask: Are they causing more headaches than they were intended to solve?
Tips to make difficult medical recruiting easy
To keep clients happy – and profits intact – medical recruiters need a full understanding of the study and respondent parameters with which they’re dealing. A bit of Google-searching is often just what the doctor ordered.
Where companies are failing at using social media for customer service
Ann Michaels & Associates conducted a mystery shopping study to examine 10 businesses in three markets to measure response times in social media venues (Facebook, Twitter and the "contact us" forms on the company Web sites) to examine how social media works as a means of customer service.

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Related Articles

There are 255 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Changes in health care prompt clinic to use market research
In an increasingly competitive health care industry, clinics like Park Nicollet in Minnesota are finding that market research can be invaluable. Mail surveys and one-on-one interviews are some of the techniques the clinic has used to gauge the marketplace.
Research shows medical publication 'listens'
Medical Economics, a magazine published by Medical Economics Co. Inc., Oradell, N.J., isn't just interested in reporting on medical topics. The magazine also conducts extensive research to find out what matters to the medical community.
Research provides vision for eye surgery center
Before airing commercials, executives at Eye Care and Surgery Center in Baton Rouge, La., turned to marketing research as a guide. What they found was information that allowed them to effectively connect with potential customers.
A strategic technique for health care product positioning
Questions of pricing and pricing strategy are difficult for health care marketers. Several strategies have emerged to deal with price elasticity.
Research assures short move is smooth one
When a Midwestern clinic moved into a new facility, the clinic turned to marketing research firm Minnesota Medical Services Corp. (MMSC) to ensure a smooth transition. MMSC used a variety of research methods to work out any kinks before the clinic reopened its doors.

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Related Events

2016 PHARMA CI EUROPE CONFERENCE AND EXHIBITION
February 18-19, 2016
The Pharma CI Europe Conference and Exhibition will be held on February 18-19 at the Paris Charles de Gaulle Airport Marriott Hotel in Paris.

Related Discussion Topics

About Healthcare Research & Reports
10/28/2015 by Alex Hales
Panel Info
03/19/2009 by William Bailey
HCP Panel
03/16/2009 by Dimple Kr.

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