How-To Conduct Health Care Market Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Lessons to keep in mind when interviewing via Webcam

An early user of online qualitative tools offers his tips on conducting Webcam-based studies.

Big Pharma, the new economy and its effect on marketing research

Along with an overview of the pharmaceutical industry’s current woes, the author explores how researchers should react to the changing marketplace.

Data Use: Reconciling Hispanic product evaluation ratings

This article looks at a method for measuring the cultural component imbedded in Hispanic product ratings and how to combine survey data from Hispanics and non-Hispanics.

An analysis of the past 20 years of client-side research buying

Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.

But how do you really feel? An approach to measuring consumer emotions

The authors explain a new methodology for eliciting and applying emotional responses to stimuli to optimize new products and messaging.

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Related Articles

There are 129 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Heart maps and tarot cards

QRCA members pass along valuable tips and techniques for getting doctors - a notoriously difficult bunch - to actively participate in the qualitative process.

Using recognition-based tracking to compare the ROI of print, radio and TV

Ad campaigns often include a variety of media, which often leads to questions about effectiveness. This article is a case history from a continuing recognition-based tracking study by BlueCross BlueShield of Minnesota that shows a way to answer all the questions that arise regarding which medium is best.

Research service satisfies businesses' information needs

This article describes how various businesses have taken advantage of FIND, a worldwide information and research service. FIND has four divisions: quick information service, strategic research division, published studies, and information catalog.

Walking a fine line

Using customer surveys, Stiefel Laboratories discovered that some of its soap users purchased the product on impulse rather than on a doctor’s recommendation. With the goal of increasing these impulse buys, the tested two new potential packaging designs. Using a simulated store shelf planogram, researchers determined how quickly the Oilatum box was seen and how long respondents looked at it. Consumers then viewed the designs separately to determine the points on the packaging they noticed first, second, etc. The researchers used eye tracking and verbal interviews to collect data.

Adding a human touch

Akron Children’s Hospital used telephone research and focus groups to determine the most effective messages to communicate in a new ad campaign. The hospital’s clinical excellence in high-acuity service areas was chosen as one of the attributes to promote.

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Medical Interviewing

Industries

• Bio-Technology
• Dentists
• Health Care
• Health Care Products-Natural
• Hospitals
• Managed Care
• Medical
• Medical/Surgical Products
• Nurses
• Nursing Homes
• Pharmaceutical Products
• Pharmacies/Drug Stores
• Pharmacists
• Physicians

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

• Bio-Technology
• Dentists
• Health Care
• Health Care Products-Natural
• Hospitals
• Managed Care
• Medical
• Medical/Surgical Products
• Nurses
• Nursing Homes
• Pharmaceutical Products
• Pharmacies/Drug Stores
• Pharmacists
• Physicians

Conduct a detailed search of the entire Moderator directory.

Related Suppliers: Research Panels

Click on a category below to see firms offering research panels focusing on the related industry or audience.

Industries

• Dentists
• Nurses
• Pharmacists
• Physicians

Conduct a detailed search of the entire Panel directory.