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How-To Conduct Health Care Market Research

We've grouped together all the information our site contains on health care marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific health care-related category below.

Tags: | Bio-Technology | Dentists | Health Care Industry  | Health Care Products-Natural 
| Health Care Research | Hospitals | Managed Care | Medical Industry | Medical Interviewing 
| Medical/Surgical Products | Nurses | Nursing Homes| Pharmaceutical Products 
Pharmacies/Drug Stores | Pharmacists | Physicians

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: e-Promotion Resonates with Next-Generation Physicians
This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Is wearable tech set to revolutionize health care market research?
The author discusses the possible impact wearable tech will have on health care market research.
Survey Monitor January 2015
A collection of recent consumer and business marketing research findings
Voice mail ethnography captures a day in the life of an oncologist
MarketVision Research explores the lives of both oncologist (ONCs) and oncology nurses (ONC RNs) to provide a complete picture of their daily challenges, professionally and personally through voice mail-based ethnography.

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Related Articles

There are 237 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How to submit patient or physician attitudinal survey data to medical journals
The authors provide guidance for submitting patient, health care provider or general-public survey data to peer-reviewed medical journals. Scientific merit, objectivity and transparency are key.
Research boosts knowledge of laser surgery
Patients can have a hard time keeping up with the latest trends in the health care industry, so when Kendrick Colon & Rectal Associates, an Indiana-based outpatient group practice, introduced a new form of laser surgery, many people who could have benefited were left unaware. After surveying both staff and patients, the company launched print advertisements and patient brochures that increased awareness of the new procedure.
Product and Service Update October 2014
An overview of new tools and offerings for marketing and marketing research.
How 3-D storytelling collages can jump-start focus group discussions
The author explains how 3-D collaging gives respondents a wider range of artifacts with which to express their feelings on a product or service, potentially unearthing a richer lode of insights.
A typology of managed care organizations
Examining and classifying managed care organizations will give pharmaceutical companies insights into how best to work with them.

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Related Suppliers: Research Companies from the SourceBook

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Related Suppliers: Research Panels

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Related Glossary Terms

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Related Events

PHARMAMARKETING EUROPE SUMMIT 2015
Feb. 2-4, 2015
Marcus Evans will hold its pharmaceutical marketing innovation summit on Feb. 2-4 at the Grande Real Villa Itália Hotel & Spa, Cascais.
THE QUIRK"S EVENT - SOLD OUT
February 23-24, 2015
The Quirk’s Event is SOLD OUT

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Related Discussion Topics

Panel Info
03/19/2009 by William Bailey
HCP Panel
03/16/2009 by Dimple Kr.

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