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How-To Conduct Health Care Market Research

We've grouped together all the information our site contains on health care marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific health care-related category below.

Tags: | Bio-Technology | Dentists | Health Care Industry  | Health Care Products-Natural 
| Health Care Research | Hospitals | Managed Care | Medical Industry | Medical Interviewing 
| Medical/Surgical Products | Nurses | Nursing Homes| Pharmaceutical Products 
Pharmacies/Drug Stores | Pharmacists | Physicians

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: e-Promotion Resonates with Next-Generation Physicians
This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Queue Bits: Same-day repeat of e-mail offer yields more profits
In Case You Missed It... June 2015
News and notes on marketing and research: Twitter and survey data; social media influences car buyers
Ethnography, empathy and thoughts about shopping
An impromptu day out with a friend battling cancer led the author to consider the value of empathy in the retail setting.

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Related Articles

There are 245 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: A systematic method for checking online questionnaires
The author explains how his firm’s BOWLSR technique can avoid survey instrument - based problems with online research.
Study shows Boomers still feel ignored by marketers
Based on a wide-ranging study of Boomers, the authors look at several product and service categories - from housing to fast-food - and explore Boomer reactions to the categories and how marketers within those categories have attempted to communicate and market to them.
How loyalty insights strengthen doctor/brand connections
An exploration of the value of understanding the nuances of physician loyalty – or lack thereof – to pharmaceutical brands.
Lessons to keep in mind when interviewing via Webcam
An early user of online qualitative tools offers his tips on conducting Webcam-based studies.
Trade Talk: Keeping the regulatory wolves at bay

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Related Suppliers: Research Companies from the SourceBook

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Related Glossary Terms

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Related Events

2015 PHARMA CI USA CONFERENCE AND EXHIBITION
September 10-11, 2015
The 2015 Pharma CI USA Conference and Exhibition will be held on September 10-11 at the Hilton Parsippany Hotel in Parsippany, N.J.

Related Discussion Topics

Panel Info
03/19/2009 by William Bailey
HCP Panel
03/16/2009 by Dimple Kr.

Related Job Postings

Account Manager - Quantitative Heath
New York City, New York
Account/Strategic Planner - Healthcare
West Palm Beach/Boca Raton, Florida
Associate Director, Research (AD)
Philadelphia/Southern NJ, Pennsylvania
Excel & PowerPoint Specialist
Orange County, California
Healthcare Accounts VP/Account Executive

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