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How-To Conduct Health Care Market Research

We've grouped together all the information our site contains on health care marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific health care-related category below.

Tags: | Bio-Technology | Dentists | Health Care Industry  | Health Care Products-Natural 
| Health Care Research | Hospitals | Managed Care | Medical Industry | Medical Interviewing 
| Medical/Surgical Products | Nurses | Nursing Homes| Pharmaceutical Products 
Pharmacies/Drug Stores | Pharmacists | Physicians

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Lessons to keep in mind when interviewing via Webcam
An early user of online qualitative tools offers his tips on conducting Webcam-based studies.
Use research to make sure your product's positioning is solid, relevant
Boehringer Ingelheim’s director of marketing research on why you shouldn’t launch a product until you get the positioning right.
A typology of managed care organizations
Examining and classifying managed care organizations will give pharmaceutical companies insights into how best to work with them.
Stretched thin: Why $1 million is too much to manage in health care primary research
In this article, the author details the drawbacks of asking full-time employees to manage more than $1 million in health care primary research in a year.
Qualitatively Speaking: Tested and approved
This article explores how online qualitative with sexually-active gay men helped explore a sensitive topic and aided the development of a health care service.

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Related Articles

There are 247 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Changes in health care prompt clinic to use market research
In an increasingly competitive health care industry, clinics like Park Nicollet in Minnesota are finding that market research can be invaluable. Mail surveys and one-on-one interviews are some of the techniques the clinic has used to gauge the marketplace.
Research shows medical publication 'listens'
Medical Economics, a magazine published by Medical Economics Co. Inc., Oradell, N.J., isn't just interested in reporting on medical topics. The magazine also conducts extensive research to find out what matters to the medical community.
Research provides vision for eye surgery center
Before airing commercials, executives at Eye Care and Surgery Center in Baton Rouge, La., turned to marketing research as a guide. What they found was information that allowed them to effectively connect with potential customers.
A strategic technique for health care product positioning
Questions of pricing and pricing strategy are difficult for health care marketers. Several strategies have emerged to deal with price elasticity.
Research assures short move is smooth one
When a Midwestern clinic moved into a new facility, the clinic turned to marketing research firm Minnesota Medical Services Corp. (MMSC) to ensure a smooth transition. MMSC used a variety of research methods to work out any kinks before the clinic reopened its doors.

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Related Events

2015 PHARMA CI USA CONFERENCE AND EXHIBITION
September 10-11, 2015
The 2015 Pharma CI USA Conference and Exhibition will be held on September 10-11 at the Hilton Parsippany Hotel in Parsippany, N.J.

Related Discussion Topics

Panel Info
03/19/2009 by William Bailey
HCP Panel
03/16/2009 by Dimple Kr.

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