How-To Conduct Health Care Market Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: e-Promotion Resonates with Next-Generation Physicians

This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.

Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research

In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.

Helping wrangle big data: Monte Carlo for marketing research

This article walks readers through an example of a Monte Carlo simulation and details how this methodology is useful for marketing researchers looking to manage big data and compete with predictive analytics.

Where companies are failing at using social media for customer service

Ann Michaels & Associates conducted a mystery shopping study to examine 10 businesses in three markets to measure response times in social media venues (Facebook, Twitter and the "contact us" forms on the company Web sites) to examine how social media works as a means of customer service.

The rise – and pitfalls – of preferred vendor lists

As preferred vendor lists grow in popularity, we need to ask: Are they causing more headaches than they were intended to solve?

See more articles on this topic

Related Articles

There are 204 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Ensuring Satisfaction

Market Directions conducted focus groups, in-depth interviews and telephone interviews to understand what drives customer satisfaction regarding health insurance.

Trade Talk: Keeping the regulatory wolves at bay

Assessing the impact of study design and other factors on determinations of health plan satisfaction drivers

Blue Cross Blue Shield of Maine (BCBSM) used statistical models to determine the key drivers of satisfaction. This article discusses what BCBSM learned - points any organization should consider when designing a relevant and actionable customer satisfaction program.

Ethnography from the client's perspective

The authors interviewed 26 researchers to explore how they use ethnographic research. Most found the method valuable, but they expressed concerns over cost, timing and the difficulties of getting management buy-in. They also disagreed over who is best suited to lead an ethnographic research project – a moderator, an anthropologist/ethnographer or clients themselves.

Develop and deliver pharmaceutical market research that improves brand strategy

The goal of any marketing research is to generate useful, relevant information. In this article, the author argues that to make pharmaceutical research useful and relevant, you must take into consideration who will be using the information and what their individual needs are in terms of how, how often and in what format they wish to receive information.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Medical Interviewing

Industries

• Bio-Technology
• Dentists
• Health Care
• Health Care Products-Natural
• Hospitals
• Managed Care
• Medical
• Medical/Surgical Products
• Nurses
• Nursing Homes
• Pharmaceutical Products
• Pharmacies/Drug Stores
• Pharmacists
• Physicians

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

• Bio-Technology
• Dentists
• Health Care
• Health Care Products-Natural
• Hospitals
• Managed Care
• Medical
• Medical/Surgical Products
• Nurses
• Nursing Homes
• Pharmaceutical Products
• Pharmacies/Drug Stores
• Pharmacists
• Physicians

Conduct a detailed search of the entire Moderator directory.

Related Suppliers: Research Panels

Click on a category below to see firms offering research panels focusing on the related industry or audience.

Industries

• Dentists
• Nurses
• Pharmacists
• Physicians

Conduct a detailed search of the entire Panel directory.