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How-To Conduct Health Care Market Research

We've grouped together all the information our site contains on health care marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific health care-related category below.

Tags: | Bio-Technology | Dentists | Health Care Industry  | Health Care Products-Natural 
| Health Care Research | Hospitals | Managed Care | Medical Industry | Medical Interviewing 
| Medical/Surgical Products | Nurses | Nursing Homes| Pharmaceutical Products 
Pharmacies/Drug Stores | Pharmacists | Physicians

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: e-Promotion Resonates with Next-Generation Physicians
This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
How neuroscience and MR helped Bausch & Lomb develop and refine critical sales materials
A case study on the testing of detail aids for a new Bausch & Lomb contact lens shows how to effectively meld neuroscience with marketing research.
In Case You Missed It... August 2014
News and notes on marketing and research: health care goes digital; dollar store popularity.
What does the ‘quantified self’ movement mean for health care researchers?
The author discusses the effects the influx in new and affordable quantified self technology methodologies has on traditional research methods.

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Related Articles

There are 222 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research on Kaiser Permanente ads explores influence of language preference
Analyzes research conducted for Kaiser Permanente on the influence of language on the effectiveness of its $100 million “Thrive” marketing campaign.
For Toshiba America Medical Systems, satisfaction research removes uncertainty from customer relationships
Toshiba America Medical Systems uses a finely-tuned customer satisfaction research process, married with external analyst data, to maintain a handle on customers’ perceptions of company performance.
Research service satisfies businesses' information needs
This article describes how various businesses have taken advantage of FIND, a worldwide information and research service. FIND has four divisions: quick information service, strategic research division, published studies, and information catalog.
In Case You Missed It... August 2013
News and notes on marketing and research: Latino growth; health insurance rankings
Leaving an HMO: What does the member remember?
KCA Research Inc. recently conducted a telephone survey for a group practice model HMO to determine why members who had voluntarily terminated had made that decision. The 300 members contacted provided interesting results, particularly in terms of the number of them who did not recall switching health plans in the previous year.

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Related Suppliers: Research Panels

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Related Events

2014 PHARMA CI CONFERENCE AND EXHIBITION
September 9-10, 2014
The 2014 Pharma CI Conference and Exhibition will be held on September 9-10 at the Hilton Parsippany Hotel in Parsippany, N.J.
THE PMRG INSTITUTE - 8TH ANNUAL MEETING - HEALTHCARE MARKETING RESEARCH - A 360 VIEW
October 19-21, 2014
The Pharmaceutical Marketing Research Group will hold its annual meeting of The PMRG Institute on October 19-21 at the Hyatt Regency in New Brunswick, N.J. The theme of the meeting is 'Healthcare Marketing Research - a 360 View.'

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Related Discussion Topics

Panel Info
03/19/2009 by William Bailey
HCP Panel
03/16/2009 by Dimple Kr.

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