Health Care Market Research

We've grouped together all the information our site contains on health care marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How to evoke respondents’ brand-related stories: The author explores the use of storytelling - including elements such as plot, conflict, surprise and lesson - to uncover and explore a consumer’s relationship to a brand.
Rapport and reports - what matters to health-care research end users?: Researchers from Observant LLC and Pfizer explore what the key satisfaction drivers are among health-care and pharmaceutical end users. Results suggest anticipation of needs, excellent rapport and boardroom-ready reports matter most.
The two-room focus group: how to restructure and enrich responses: The author suggests that challenging the traditional focus group set-up will get respondents thinking outside the box to provide richer, more creative feedback.
Pharma's a battlefield: why companies should spend, not skimp, on market research: The author argues that the long-term risks of forgoing pharmaceutical marketing research far outweigh the short-term cost savings and proposes several questions any successful marketing research program should be able to answer.
Trade Talk: Eisenberg book looks at why we buy

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There are 111 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Taking a page from the offline world: Online testing of print ads is a reality and can be accomplished using a computer-based version of eye-tracking and other techniques.
Monitoring the vital signs: St. Joseph’s Health Network used the Baxter Healthcare Corp.'s Market Model software package, which integrates internal and external databases to generate market projections of area and hospital admissions-in conjunction with other data sources, to perform strategic planning tasks, monitor the strength of existing care programs and analyze the potential of new ones.
Consulting the maps: Main Line Health, Inc. analyzes its data from various survey studies by utilizing computer mapping software combined with statistical analysis techniques to identify geographic patterns. This information is then used to help decide issues such as which hospitals to include in its network and which physicians to recruit and where to place them.
The heart of the matter: St. Elizabeth Health Center used in-depth one-on-one interviews with target audiences in the development of advertising to increase consumer preferences and decrease out-migration for cardiac care.
The great debate: A case history on the use of debate - in which two groups of neurosurgeons argued respective sides of an issue in a focus group setting - is explored, along with tips on how to use the debate approach to conduct marketing research with professionals.

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Related Glossary Terms

Health care research: A specialized area of marketing research that deals specifically with health professionals or health/medical related topics.

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Related Associations

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Related Events

PMRG ANNUAL NATIONAL CONFERENCE: March 21-23, 2010; PMRG will hold its annual national conference on March 21-23 at Disney's Contemporary Resort in Orlando, Fla.
2010 PBIRG AGM: May 16-19, 2010; The Pharmaceutical Business Intelligence and Research Group will hold its annual AGM conference on May 16-19 in Naples, Fla.

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