Where does your brand stand for 2021? At the close of an unprecedented and eventful year, many companies are reevaluating their relationships with their consumers in an effort to stay relevant with their needs and expectations.

Understanding how brands can best appeal to current and future consumers is a challenging task in these changing times; however, companies that specialize in brand research can help you reach your audience and offer a brand message that resonates. These companies can provide the tools and expertise to improve all aspects of your brand strategy.

Beall Research Inc.

Founded 2003 | 12 employees

Anne E. Beall, Ph.D.,CEO

Beall Research is a strategic market research firm based in Chicago. We are a leader in brand research and specialize in applying psychological frameworks to identify the underlying drivers of purchasing behavior. One area of expertise that differentiates us is our proprietary model of the emotional responses and emotional identification that lead to brand affinity and likelihood to buy. These results have been used to identify what a brand should alter or focus on to connect emotionally with customers and they provide a set of attributes to measure in tracking research. The results of this brand work have been successfully used to create communications campaigns that have yielded increased revenue and market share. This expertise is one of the reasons we currently conduct several brand-tracking studies for Fortune 500 companies.

Phone 1-312 384-1214


Founded 2017 | 108 employees

Sean Bisceglia, CEO

Curion provides world-class insights. From quantitative to qualitative research, we apply proven industry-leading, innovative methods to service over 65% of Global 100 companies. A full-service product and sensory insights firm, we work with clients to determine not what products consumers prefer but why they are liked and how to make optimizations. Clients mitigate risk of marketplace failure by ensuring only quality products are introduced, providing repeatable delight for consumers. We accomplish this with our expert employees, sensory processes, fully equipped facilities and data insights. In 2019 alone, we tested 105,000 consumers across San Francisco, Chicago, Dallas and New York. The result of a merger between Q Research Solutions and Tragon Corp., Curion pioneered many sensory methodologies considered industry standards today, including Quantitative Descriptive Analysis (QDA)® and Partnership Solutions.  

Phone 1-224-632-1919

Decision Analyst Inc.

Founded 1978 | 150 employees

Jerry W. Thomas, CEO

There are winning strategies and marketing initiatives for virtually every brand, if objective, accurate, trustworthy information is the basis of those strategies and initiatives. Decision Analyst has a wide array of services for clients to build and sustain winning business models. Custom research and analytical consulting are Decision Analyst’s foundational competencies. The firm specializes in strategy research, concept testing, package testing, promotional testing, product testing and advertising research. Decision Analyst is a leader in advanced analytics, market segmentation, mathematical modeling, econometrics and simulation. The firm melds qualitative research, survey research, marketing science and operations research to solve complex marketing problems. 

Phone 1-817-640-6166

Ironwood Insights Group LLC

Founded 2017 | 335 employees

Brad Larson, Founder and CEO

Ironwood Insights Group leads the market research industry for brand research by offering a seamless integration of all methodologies into one point of service. We assist corporate researchers and marketers by providing high-quality data collection and advanced analytic services. Our platforms use the latest technology with cloud-based servers and panel integration for increased production, quality and security. We maintain strict security and confidentiality controls. Services include consultation, questionnaire design, sample sourcing, survey fielding, data processing, analytics and reporting. Qualitative methodologies include traditional and online focus groups, bulletin boards and in-depth interviews. Quantitative methodologies include CATI/CAWI, online surveys and F2F interviewing, with international reach through vetted partners. We are dedicated to providing our clients with the best research solutions at reasonable rates. Call or e-mail today for “Insights that provide clarity and drive action.”

Phone 1-801-569-0107 X2110

Just The Facts Inc.

Founded 1994 

Bruce Tincknell, Managing Director

Just The Facts Inc. has 30 years as leading brand strategists for B2C and B2B clients in a wide range of industries, segments and categories. JTF works closely with clients to establish and understand brand’s current or new benchmark status. We then customize and evaluate innovative research methods that build strong, enduring brand strategies for solid market results. Critical in the process is fully delving into a brand’s current status or potential success for new opportunities. This means using JTF’s innovative hybrid approaches to assessing customers’ awareness, perspectives, behavior and interest in the brand, then probing for strategies that lead a brand to optimal positioning and differentiation in today’s competitive landscapes. The end result is “best-in-class” business strategies, achieving stronger sales, profits and ROI. Let’s discuss your specific needs, ensuring your initiatives are ready for market. Call today for a no-obligation consultation!

Phone 1-847-506-0033

The MSR Group

Founded 1994 | 165 employees

Don Beck, Ph.D., CEO

The MSR Group is a full-service research firm offering complete consumer and business-to-business research services. The MSR Group specializes in customer experience management, mock-jury studies, brand awareness, advertising and creative testing, along with a wide array of custom quantitative and qualitative project offerings. In addition, we can provide you with groundbreaking verbal and facial recognition AI technology to provide real time CX feedback to managers on customer and employee sentiment – a powerful new tool to improve coaching, training and ensuring business compliance. Specifications: 150-station TCPA-compliant CATI call center, web and IVR surveys, executive interviews and focus groups.

Phone 1-402-392-0755 or 1-800-737-0755

NameQuest Inc.

Founded 1984 

John Hoeppner, President

NameQuest is the first and most experienced company dedicated solely to verbal brand name development and research worldwide. The NameQuest Verbal DNA methodology is the most advanced and validated process of brand name development and research for products, services and companies. NameQuest’s proprietary methodology is the world’s only practice to apply data mining and research norms as a part of the process. “The goal of effective brand naming is to choose a product name that reflects and fits the customer’s needs so precisely that the name sells the product.” – John Hoeppner, President, NameQuest Inc. | Affiliate Offices Worldwide.

Phone 1-480-488-9660


Founded 2017 

Jim Whaley, CEO 

Fast, Reliable Answers for Insightful Research®: Where researchers find high-quality data from global B2B and consumer online survey audiences to significantly improve study success rates. “Our mission is to expand opportunities for researchers to do the work they believe in and can stand behind, for their company, their community and their cause.” We conduct tracking studies, segmentations studies, conjoint studies, awareness and usage studies, customer experience, political polling and much more. Our clients are independent research practitioners, consulting organizations, pollsters, global market research companies, nonprofits, NGOs and global brands. We provide sampling and supporting research services in every region of the world. You can contact us today at info@ovationmr.com.

Phone 1-212-653-8750

Phoenix Marketing International

Founded 1999 | 350 employees

Allen R. DeCotiis, Ph.D

Phoenix’s brand equity measurement platform, BrandPi®, takes into account differing industry/category dynamics, customer segments and your business goals, validated to the brand’s financial asset value. A true brand management tool allowing for a meaningful assessment of your brand and key competitors, BrandPi provides a roadmap to drive your brand to where you aspire. Stop tracking your brand and start growing it. As one of the top research firms in the U.S. (Top 50 Market Leaders Report) and one of the fastest-growing market research firms in the world, Phoenix utilizes modern technology, innovative research techniques and customized approaches to help our clients elevate their brand, refine their communications and optimize their customer experience.

Phone 1-888-876-7641

Provoke Insights 

Founded 2014 | 8 employees

Carly Fink, Principal

Founded on the premise that research should better align with marketers’ needs, Provoke Insights empowers brands to navigate through today’s cluttered advertising space. Provoke Insights is a full-service market research firm specializing in branding, advertising and content marketing research initiatives. We do not conduct research that sits idle on a shelf; we create strategic plans tailored to your objectives and needs. As a team of market research experts and brand strategists, we will ensure that questions are deeply explored and insights are cultivated and capitalized. As a builder of brands, our agency works with Fortune 500 and Silicon Valley clients and has Madison Avenue experience. Current, creative and agile – we enjoy creating impactful solutions that deliver value for today and the future.

Phone 1-212-653-8819


Founded 1999 | 1,200+ employees

Zander Lurie, CEO

With panels from over 100 countries built right into a robust survey platform, SurveyMonkey Market Research Solutions is a great fit for brand research. Using SurveyMonkey Audience, you can find exactly who you need to reach with pre-profiled targeting options or custom screening questions. It’s easy to launch your own trackers and if you need help getting started, our research experts can set you up with a customized survey design, managed deployments with exclusions and demographic quotas and real-time results dashboards with one of our many data visualization integrations. You’ll have a pulse on your brand sentiment in minutes! Contact us to learn more or to get a demo.

E-mail market-research@surveymonkey.com

Symmetric, A Decision Analyst Company

Founded 2016 | 150+ employees

Jason Thomas, President

Symmetric provides sampling services to companies that place a very high value on representative samples, scientific sampling methods and advanced fraud-detection systems. Our online panels are carefully balanced, continually refreshed and systematically cleaned via high-tech and low-tech methods. Nonresponders, speedsters and cheaters are continually purged. Symmetric provides sample for both qualitative (focus groups, depth interviews and ethnographies) and quantitative projects. Our American Consumer Opinion® worldwide panel consists of over 7 million consumers. Symmetric also operates five B2B worldwide online panels for physicians, contractors, medical professionals and executives. Additional services include programming, hosting, online communities, tabulation, coding and IHUT mailing.

Phone 1-817-649-5243

Target Research Group Inc. 

Founded 1986 | 26 employees

Greg Spagna, CEO

Target Research Group is a global, full-service, sensory and consumer insights research company celebrating its 34th anniversary. We are relied upon by some of the largest brands for food and beverage, personal care, health care and legal research, and we’re experts in strategic product research, sensory, advanced modeling, segmentation and packaging. Our software platform, Kiwi Metrics, is powered by our proprietary knowledge graph representing 80% of the branded foods in the U.S. The platform democratizes data and analysis across R&D and marketing, enabling bolder decision-making and risk mitigation at every stage of the NPD process. Our Collaborative Insights Program is a turnkey solution, managed by Target on-site or off-site.

Phone 1-845-426-1200


Founded 2000 | 1,400 employees

Frédéric-Charles Petit, CEOToluna delivers real-time consumer insights at the speed of the on-demand economy. We do what no other insights company can. We combine the industry’s first end-to-end consumer intelligence platform, Toluna Start, with award-winning research design, vertical expertise and a panel of over 30 million consumers.

Phone 1-203-834-8585