Brand Loyalty, Two Years Post-Pandemic
The fourth wave of Provoke Insights’ trends research focuses on brand loyalty. The 1,500-respondent study analyzed consumer attitudes, shopping behaviors and the impact of the pandemic. Provoke Insights developed 15 quick-to-read complimentary reports customized for specific industries. Download what’s relevant to you.
- Beauty/Skin Care
- Home Improvement
- The Outdoors
Key findings from the study include:
- Consumers are most loyal to the automobile, major appliance and airline industries. Americans buy multiple brands in the apparel and toy industries.
- Most concerns regarding COVID have significantly decreased since 2021. However, Americans are still concerned about how the pandemic impacts the economy.
- As concerns with COVID-19 decrease, more consumers are returning to in-person shopping.
- Almost half of Americans are willing to pay more for sustainably sourced products.
The research was fielded from March 1 to March 10, 2022.
Consumer Foresight: Beyond the Pandemic
For 2022, we have refocused our COVID tracking survey. The new report, “Consumer Foresight: Beyond the Pandemic,” will continue measuring consumer emotions and well-being, but will focus on one key topic per edition. Our report provides valuable insights, such as how consumers’ lives are being impacted, what behaviors are changing and why and how people are feeling (physically and emotionally).
The March 2022 edition is the current wave of our survey and includes questions focusing on home comfort. Highlights include:
- Emotions seem to be calming a bit, with many expressing reduced levels of pandemic-related stress and concern. Feelings of calm, hope, safety, composure, clarity, protection and peace have all risen since January 2022.
- During the pandemic, the importance of home comfort has grown. Just over half of consumers reported it as being “much more important” or “somewhat more important,” compared to before the pandemic began. Entertainment systems, furniture and a good climate-control system top the list of contributors to a home’s comfort level.
- Most homes have some form of outdoor living space, ranging from a small stoop/porch/patio/balcony to a multi-acre property. Among these, more than 2 in 5 have a yard or green space of some type. The most common natural outdoor elements are a lawn, mature trees and/or flowers.
The January 2022 edition focused on financial well-being and is still available. For more insights, download our free report: https://www.decisionanalyst.com/press/2020/covid19panelpulse/.
The research was conducted waves, from March 17, 2020, to March 30, 2022.
Price is Not Right: Retail in the Time of Inflation
Is this the new "new normal?" GroupSolver taps into the minds of American citizens as the prices of everyday items such as food and gas soar due to inflation. The research conducted on the platform uncovers the future of retail: consumer attitudes and expected shopping behavior changes due to price increases, the impact of the war on price inflation and the effects on mental health on those who are struggling financially to buy necessary items.
Retail's fate may be more about private labels and hunting for deals than the convenience of food app deliveries. Discover the latest insights in this article.
Adapt or Die: Incentives Up 2x, Remote Here to Stay
Tremendous surveyed 15 market research firms, interviewed with more than a dozen market research executives and project managers, and compiled research from more than two dozen third-party sources. Hear from your peers about the four trends reshaping the industry:
- Why remote research isn’t going away, despite pushback from clients.
- The No. 1 problem market research firms face (hint: talent).
- Data from top clients show incentives are up 108%.
- The innovative ways tech is changing research techniques.
Research was conducted between Nov. 2021 and March 2022.