While both qualitative and quantitative research are crucial in the marketing research and insights industry, if you need in-depth, targeted insights from consumers, qualitative research may be the way to go. Companies specializing in qualitative research can offer a broad range of services and solutions including in-person and online focus groups, interviews, recruitment databases and more.
Whether you are seeking to gain consumer insight for your product or service or developing strategies to grow your business, these companies can provide all the necessary channels to reach relevant audiences for in-depth feedback including focus groups, interviews, ethnographies and many others. No matter the field of research you specialize in, these companies can provide you with everything you need to conduct qualitative research for your project.
Applied Marketing Science (AMS)
Founded 1989 | 40 employees
John Mitchell, President and Managing Principal
Applied Marketing Science (AMS) is a trusted leader in qualitative market research, with over 35 years of experience delivering high-impact insights across B2B, medical, industrial and consumer sectors. As the pioneers of VOC research, our expert consultants are experienced in complex markets and use proven and cutting-edge techniques – from interviews and ethnography to our revolutionary AI model specifically designed for VOC. Whether you’re launching new innovations or optimizing existing products or services, we deliver actionable customer insights to support confident decision-making. From fully outsourced research engagements to in-house training, the expert consultants at AMS can help you drive customer-centric innovation.
Phone 1-781-250-6300
https://ams-insights.com/our-solutions/
Asian American Trendview
Founded 2025 | 8 employees
Amy Siadak, CEO
At Asian American Trendview, we help brands uncover cultural context behind the data, turning insights into authentic connections with Asian American audiences. Rooted in people, culture and the human experience, our approach goes beyond access to deliver relevance. We offer segment-specific research backed by qualitative, quantitative research and deep cultural fluency, revealing the stories that shape behavior and build trust. Whether you’re launching a new campaign or expanding into diverse markets, we equip you with clear, actionable insights that reflect the richness of your audience. With Asian American Trendview, you gain a strategic partner who helps you connect, resonate and lead with authenticity.
Phone 1-626-486-1400
www.aatrendview.com
BoltChatAI
Founded 2019 | 50+ employees
Hakan Yurdakul, CEO
BoltChatAI supercharges qualitative research by combining AI innovation with human insight. Our platform brings agility to every stage of your project. Run usability studies directly inside your qual research, powered by an AI moderator that probes deeper, reacts in real time and delivers instant summaries with friction points, screen recordings and user expectations. Explore your past research with AI-powered meta-analysis, spotting patterns across transcripts, survey data, trend reports and more. Upload structured or unstructured files to get the full picture. Create dynamic personas that evolve with every study. Ask them what drives loyalty, test messaging and compare behavior across markets, all without launching a new project. Qual at scale, powered by BoltChatAI. One platform. Endless insight.
E-mail info@boltinsight.com
www.boltinsight.com
Brand Riffs
Founded 2004 | 7 employees
Sr. Qual Research Consultants: Brett Zinober, Carole Schmidt and Brad Martin (Principal)
At Brand Riffs, we understand the pressure to hit your objectives and navigate the unknowns. Our skilled and seasoned moderators thoughtfully design your research to uncover what truly drives human behavior and translate it into clear, actionable directions. We design custom research that goes beyond the obvious by blending the rigor of traditional qualitative with the efficiency of new technologies – including AI-powered tools – to uncover deeper insights faster. And we don’t stop there – we facilitate energizing workshops to ideate, co-create concepts or activate insights across your team. Trusted by Fortune 500s and fast-moving start-ups alike, Brand Riffs helps teams cut through complexity and move forward with clarity. Let’s turn insight into impact – together.
E-mail contact-us@brandriffs.com
Phone 1-847-894-5578
www.brandriffs.com
CASA Demographics
Founded 2005
Dulce Alonso, Ph.D., Insights Director
With over two decades of expertise in qualitative research, CASA Demographics has successfully conducted over 1,850 studies involving a wide host of sectors, leveraging our 513,000+ multicultural panel and local field teams in 32+ metro markets nationally. Our expert cultural researchers and moderators of Hispanic, Asian American and African American backgrounds ensure deep, actionable insights for specific or cross-cultural audiences, making us a preferred partner for leading brands, agencies and research firms alike. Whether conducting focus groups, in-depth interviews, ethnographies, usability studies or online communities, we provide customized research design, recruitment, multilingual moderation and linguistics, delivering strategic clarity with cultural precision.
Phone 1-888-503-2170, x140
www.casademographics.com
C&C Market Research
Founded 1993 | 300 employees
Ashley Cunningham, Executive Director
Thomas Morrison, Vice President of Sales
With over 30 years of industry experience, C&C Market Research delivers comprehensive data collection solutions with a specialized focus on both quantitative and qualitative methodologies – conducted in-person (F2F) and online. Founded in Fort Smith, Ark., C&C has grown into the largest privately owned, family-operated data collection firm in the U.S., now operating 33 field locations nationwide. Its leadership team – President Craig, Vice President Cindy, Executive Director Ashley and Vice President of Sales Thomas – brings over 75 years of combined market research expertise. C&C is distinguished by its unwavering commitment to quality: recruiting seasoned professionals, maintaining rigorous training standards and embracing the latest research technologies. Each facility is staffed by experienced specialists who follow strict protocols to ensure consistent, high-quality insights. Whether for local engagements or nationwide studies, C&C delivers the precision and expertise our client’s research demands.
E-mail bids@ccmar.com
Phone 1-479-785-5637
www.ccmarketresearch.com
Civicom Marketing Research Services
Founded 2000 | 500+ employees
Annie McDannald, Global Vice President, Marketing Research Services
Quillit is the most accurate and secure research assistant for qualitative data management, analysis and report writing. Quillit handles the time-consuming tasks so you can focus on what you do best – your research. Built to handle audio, video, transcripts and survey open-ends, Quillit’s multilayer validation tools include segmentation, verbatim quotes, clickable citations and an analysis grid, along with conversational AI to ask deeper questions. Quickly generate first-draft summaries from one or as many as 50 files simultaneously. Partnered with Anthropic, Quillit is GDPR-, HIPAA- and SOC2-compliant. Your project content is isolated to protect privacy and security. Our 25 years of expertise in designing qualitative research solutions enables us to bring you Quillit. Experience efficiency in report writing with Quillit.
E-maiI inquire@CivicomMRS.com
Phone 1-203-413-2423
www.CivicomMRS.com
Culture Wise Insights
Founded 2021 | 10 employees
Fernando Castro, M.Ed, Founder
Amanda Bagatelli, M.Ed, Communications Director
At Culture Wise Insights, we specialize in recruiting hard-to-reach audiences for all types of qualitative research studies. Whether you're conducting focus groups, in-depth interviews or ethnographies, our team is equipped to find the voices that matter – no matter how specific or broad the criteria. In addition to expert recruitment, we offer professional moderation services and comprehensive reporting to support your project from start to finish. From gen pop to niche segments, our full service approach ensures a seamless and insightful research experience. Partner with Culture Wise Insights to uncover authentic perspectives and elevate your qualitative research with the depth and quality it deserves.
Phone 1-617-903-8116
www.culturewiseinsights.com
Current Forward
Founded 2019
Lillian Brown and Ashley Lapin, Founders 
Current Forward is a boutique consumer research and insights company that partners with leading brands to turn deep audience understanding into smart, actionable strategies. With a sharp focus on youth-centric research and emerging cultural shifts, they help clients reimagine relevance and uncover new paths to growth. Trusted by brands like Match Group, the San Antonio Spurs and Priceline, Current Forward delivers insights that are rich in substance and unforgettable in form – think immersive journeys, dynamic websites and AV-rich storytelling that engage teams and drive decisions. Agile and nimble in their approach, Current Forward brings a dedicated team – led directly by its founders – to every project, ensuring clarity, consistency and the ability to thrive in ambiguity.
E-mail hello@currentfwd.com
Phone 1-512-758-3612
www.currentfwd.com
Decision Analyst
Founded 1978 | 100 employees
Jerry W. Thomas, Chief Executive Officer
Clay Dethloff, Senior Vice President, Insights and Innovation
Qualitative research uses a flexible, powerful set of techniques to reveal consumers’ motivations, attitudes, perceptions, beliefs and values. Decision Analyst is a global marketing research and analytical consulting firm with more than 45 years of experience in qualitative research and consulting. Its moderators have conducted thousands of qualitative interviews and focus groups across hundreds of industries and product categories. Qualitative services include traditional focus groups and depth interviews, big qualitative, online bulletin-boards, online and traditional ethnography, shop-alongs, usability, video interviews, video diaries, in-vehicle videos and activation workshops. It’s all about thinking objectively with analytic insight, so that qualitative data can be translated into sound, strategic recommendations. Decision Analyst explores the rational and emotional aspects of decision-making in B2B and B2C categories. At Decision Analyst, our qualitative experts recommend the qualitative techniques best suited to achieve research objectives.
E-mail jthomas@decisionanalyst.com
Phone 1-817-640-6166
www.decisionanalyst.com/qualitative
Divergent Insights Pte Ltd
Founded 2017 | ~100 employees
Rajiv Kokane, Group Managing Director
Divya Juneja, Managing Partner and Head of Research and Insights
Divergent Insights – redefining qualitative research with depth, innovation and global reach. At Divergent Insights, we specialize in turning complexity into clarity fast. As a trusted full-service, multicountry market research partner with a strong presence across APAC, GCC, LATAM and beyond, we deliver insights that drive real business impact. Our qualitative expertise spans ethnographies, in-depth interviews, focus groups, experience-mapping, persona analyses and creative workshops, each designed to uncover the deeper motivations behind consumer behavior. From automotive clinics, FMCG to FinTech and emerging industries, we tailor every research project to your specific objectives, ensuring authentic recruitment, rich narratives and insights that resonate globally. We don’t just conduct research, we craft compelling stories and strategies that empower brands to innovate, compete and grow with confidence. Looking for insights that matter? Let Divergent Insights be the driving force behind your next big move.
E-mail Contact@divergentinsights.com
www.divergentinsights.com
Evolving Insights
Founded 2020 | 10 employees
Jessica Dogali, Founder and CEO
Evolving Insights, located in Northern N.J., specializes in nationwide qualitative and quantitative research, both in-person and online, project management, screener design and project moderation. Our seasoned recruiting team excels in focus group recruitment, product testing, shop-alongs, ethnographies and more. Seamlessly tailored to your needs, our services are your compass to informed decision and market dominance. With a knack for finding the perfect participants and a strong commitment to your success, we deliver actionable insights that fuel growth. Choose Evolving Insights to elevate your market understanding and unlock invaluable consumer insights.
Phone 1-551-815-5626
www.evolvinginsights.net
Fieldwork
Founded 1980/Insights 1960 | 350 employees
Nikki Darre, President
Our specialties include global research, consumer, medical devices, patients and professionals. We will help you reach your quota needs! CX/UX, B2B, mock jury and whatever you need recruited wherever you need it. For over 40 years Fieldwork has recruited the highest-quality medical, business and consumer respondents both through and far beyond databases, using proven methods to reach your audience. We believe in a customized and human-to-human approach to recruitment and verify our in-person respondents. Fieldwork provides unsurpassed project management, hosting and our technically versed support staff will confidently guide you through the logistics from in-person or online to multicountry project execution. Fieldwork is your research partner. Focus on the research. We’ll do the rest! What do you need? Contact me today: SarahK@fieldwork.com.
E-mail Info@Network.Fieldwork.com
Phone 1-312-285-2035
https://blog.fieldwork.com/how-fieldworks-multi-step-recruitment-process-prevents-market-research-fraud
FUEL Cycle
Founded 2007 | 150 employees
Eran Gilad, CEO
Fuel Cycle empowers enterprises to capture agile, qualitative insights at scale through Fuel Cycle UX, its dedicated UX research platform. FCUX is purpose-built for modern teams who need to move fast, cut noise and scale confidently. This AI-native platform supports unmoderated testing, live interviews, screen recordings and digital diaries – all within one secure ecosystem. FCUX replaces manual, static research cycles with intuitive workflows, clickable dynamic reporting and automated synthesis. From prototype testing to concept validation and exploratory qual research, FCUX powers agile research cycles and insight reuse at scale. Trusted by leading brands, it turns feedback into action faster – fueling product and CX decisions.
E-mail sales@fuelcycle.com
Fuel Cycle UX www.fuelcycle.com/UX
Global Survey
Founded 2008 | 50 employees
Mayank Bhanushali, Founder and Managing Director
Global Survey is your top choice of solutions partner for end-to-end project management needs. We augment your research operations by making available top-of-the-line infrastructure setup, proven processes and highly-trained personnel for every stage of the operational life cycle of a research study. Under this engagement model, you keep control over the client interaction and overall management, while we help move the project successfully from survey scripting and data analytics, to reporting and visualization. Engaging with us at Global Survey for our end-to-end project management capabilities provides multiple business benefits. You can apply economies of scale and execute a bigger volume of projects without the need to hire and maintain costly human capital in-house.
Phone +91-740322-0322
www.globalsurvey.gs
Growman Research Group
Founded 2015 | 375 employees
Steve Orlick, Partner, Americas
Growman Research Group (GRG), including GRG Health and MartLenz Knowledge Services (MKS), delivers world-class research solutions rooted in precision, innovation and quality. Both business units are ISO-certified (20252:2019 and 27001:2022) and active members of key industry associations, underscoring their commitment to excellence and quality. Both GRG Health and MKS operate globally, offering deep health care and B2B research expertise including access to more commonplace to the very niche. GRG utilizes Kyrios, an advanced in-house-built recruiting technology incorporating AI/ML to supplement our global proprietary communities providing high-quality and fresh respondents across 60+ markets. Neither organization uses partners, ensuring full control over quality, pace and accountability. GRG provides services from recruitment-only to full-service qualitative research, ensuring 100% verified professionals. Their shared dedication to data integrity, consultative insight and global reach makes Growman Research Group the ideal partner for those seeking a different way to deeper insights.
Phone 1-845-596-8239
www.grgonline.com
www.martlenz.com
Harmon Research
Founded 2009 | 125 employees
Stephanie Vincent, Executive Vice President
Harmon Research delivers qualitative research services that uncover the "why" behind consumer behavior, including specialized expertise in U.S. and LATAM markets. Our specialized qualitative methodologies go beyond surface-level responses, providing businesses with rich, contextual insights that drive strategic understanding of their markets and audiences. We offer full Spanish-language qualitative services with in-house local moderators who bring cultural nuance and linguistic authenticity to LATAM research. Our qualitative approach combines traditional expertise with innovative digital tools. Experienced researchers conduct in-depth interviews, focus groups and ethnographic studies both online and offline, while DataDefense quality assurance ensures rigorous standards throughout the qualitative process. Whether conducting one-on-one interviews, virtual focus groups or immersive observational studies, our qualitative research captures nuanced perspectives and emotional drivers that quantitative data alone cannot reveal. Harmon Research transforms complex human insights into clear, actionable recommendations that help businesses understand not just what their customers do, but why they do it, enabling more empathetic and effective business strategies.
Phone 1-714-881-2590
www.harmonresearch.com
High Beam Global (HBG)
Founded 2010 | 150 employees
Rajat Sahni, Founder
With more than 14 years of delivering quality research, High Beam Global (HBG) is one of the top rated market research and data collection firms, globally. HBG’s unparallel research experience and domain knowledge adds an authentic layer of competitive advantage. Our clients call us as their “trusted global partner in success.” HBG stands out for its unmatched expertise in audience sourcing, leveraging an extensive proprietary database of more than 10 million business decision makers across industry domains and job functions. With in-house capability to utilize multimode research solutions, HBG becomes a top choice for researchers and advisors, globally. Our team of 150 highly-experienced and skilled researchers, interviewers/moderators and project managers ensures that each project is delivered within timelines and with utmost quality. We don’t just help our clients acquire insights, we strive to add value at each level of our collaboration.
E-mail rajat.sahni@highbeamglobal.com
www.hbgknowledge.com/
House of Market Research
Founded 1976 | 8 employees
Amy Siadak, CEO
We are not just researchers; we’re your partners in uncovering the human truths behind the data. With our nationwide reach and deep cultural understanding, we blend qualitative and quantitative methods to deliver authentic, high-quality insights. From focus groups and taste tests to in-depth interviews and surveys, virtual or in-person, we create space for real stories to emerge. We provide full-service, multicity project management, online qualitative management and local and nationwide qualitative and quantitative services. With HMR, you gain more than results; you gain a thoughtful collaborator who helps you connect deeply with your audience and create strategies that truly resonate.
Phone 1-626-486-1400
www.hmr-research.com
IVP Research Labs
Founded 1996 | 5 full-time employees, many contract employees
Bob Granito, President
“IVP Research Labs helps you see how people feel, react and decide – in any environment.” We empower moderators and research teams by layering emotion and behavior-sensing methodologies on top of conversation – capturing what participants say and non-consciously reveal. Our custom-configured research labs include tools like eye tracking, facial coding and biometrics – all deployable in-person or remotely. We help you minimize distraction, maximize engagement and uncover insights that traditional conversation alone can’t fully reveal. Clients choose IVP when storytelling and science need to coexist. We don’t overcomplicate – we simply deliver data that speaks for itself. We collaborate with moderators and teams to consult on best practices, refine tech setup and deliver smooth, insight-rich sessions – whether remote or in-person. Let us be your research technology partner. We uncover the “what,” so you can focus on the “why.” Get the free playbook www.ivpresearchlabs.com/playbook.
Phone 732-970-9446
https://ivpresearchlabs.com
Ironwood Insights Group, LLC
Founded 2017 | 300 employees
Brad Larson, CEO and Founder
Ironwood Insights Group offers an in-house, fully integrated suite of qualitative research services, a rarity in the industry. Our top-quality facilities and technology-led recruiting capabilities provide a strong foundation for our award-winning qualitative expertise. Ironwood’s qualitative researchers focus on asking the right questions, in the right way to uncover the who, when, why and how of a target audience's decision-making – context that is vital to uncovering true respondent attitudes, motivations and behaviors. Whether it’s focus groups, in-depth interviews, ethnography or communities, we can apply any online or in-person method necessary to explore a range of business issues including brand/communications, customer loyalty, user experience, concept/new product development and refinement. Contact us to learn more about how the synergies of Ironwood’s full-service qualitative practice can help clients drive deeper insights and make more-informed business decisions.
E-mail info@ironwoodinsights.com
Phone 1-602-661-0878, x2110
www.ironwoodinsights.com
Just The Facts, Inc.
Founded 1994
Bruce Tincknell, Managing Director
Quality research at budget-friendly costs! For 30+ years clients have rated JTF’s qualitative methods as No. 1 in cutting-edge tools providing rich insights. Our proprietary Qual-Quant™ method is a unique process that provides actionable results. QUAL-QUANT™ leverages the best of qual and quant techniques to better assess a product/service’s hidden advantages. It’s used in both B2C and B2B environments to uncover customers’ motivating actions, behaviors and decision-making. Our tool kit uses an array of online, tech-savvy methods taken from both qual and quant that, blended together, provide the most robust insights. JTF is your “go-to partner” for high-quality qualitative. Your research investment leads to optimal business strategies, achieving stronger sales, profits and ROI. Let’s discuss your specific needs, ensuring your initiatives are aligned with customer expectations! We listen to you! Call today for a no-obligation consultation or e-mail info@jtfacts.com.
Phone 1-847-506-0033
www.justthefacts.com/
Testimonials: www.justthefacts.com/testimonials-x-30
Kantar
Founded 1996 | 600+ employees
Caroline Frankum, CEO
At Kantar Profiles, we know data isn’t just numbers, it’s people. Our proprietary premium online research panels and flexible survey solutions help brands explore the motivations behind the metrics. Through DIY research, expertly managed surveys and connected data solutions, we bring context to consumer behavior across global markets. Our empathetic approach to survey design ensures participants feel comfortable sharing what matters most, yielding honest, actionable insights. Whether you’re exploring brand perceptions or testing new concepts, Kantar Profiles help you uncover the “why” behind the data. Let us help you connect the dots between people and business decisions.
E-mail profiles@kantar.com
www.kantar.com/profiles
Karchner Marketing Research LLC WBE
Founded 2003
Helen and Mike Karchner, Co-Founding Moderators
KMR is a top qualitative research consultancy because our interest in respondents’ thoughts and opinions – is genuine! Helen and Michael care about the meanings, reasons, experiences and opinions behind the quant data and percentages respondents provide. KMR’s qualitative bailiwick was built from thousands of qualitative discussions and interactions with respondents. Whether conducted in-person, telephonically or virtually, we embody the art of communication, not only listening to the words spoken but analyzing the non-verbal signals displayed as well. We delve into every respondent’s persona, peeling away the protective layers ever so delicately, navigating the emotional channels and finally exposing the genuine cause of a heartfelt emotion, a driving force, a controlling action. Whether in the general market or health care industries, uncovering and delivering insightful nuggets mined via interpersonal communication, KMR delivers actionable results. Let’s collaborate on your next qualitative research study. Karchner Marketing Research – value establishes prominence!
Phone 1-610-564-9624
www.KMRResearchStudio.com
Key Lime Interactive
Founded in 2009 | 50+ employees
Eugenio Santiago, President
Key Lime Interactive partners with the world’s leading brands to create extraordinary digital experiences that drive customer engagement and loyalty. As a full-service UX research agency, we specialize in human-centered strategies that solve complex challenges, optimize customer journeys and fuel digital transformation. Our core services include qualitative and quantitative UX research, customer journey mapping, inclusivity audits and usability testing – designed to align with business goals and exceed user expectations. Trusted by Fortune 500 companies, we turn insights into action, helping global brands deliver seamless, impactful and memorable experiences that set them apart.
E-mail sandra@keylimeinteractive.com
Phone 1-305-809-0555
www.keylimeinteractive.com
Murray Hill National
Founded 2013 | 35 employees
Susan Owens, COO
Clients trust Murray Hill National with thousands of studies per year as their research partner. In return, we deliver valuable solutions, high-quality recruitment and data collection for their consumer, health care and B2B market research needs. Specializing in all methodologies and audiences, we can host and deliver your results across the U.S. For the last 25 years, the executives at Murray Hill National LLP have worked diligently and advanced to one of the leading data collection and recruitment companies in the U.S. Our teams are committed to meeting your research needs. We provide high-quality recruitment with access to 5 million consumers, 650,000+ B2B executives/professionals, 750,000 physicians, nurses and more, and we organize 150+ patient panels. Any audience, any methodology specializing in B2B and health care. Our qualitative services extend far beyond the traditional focus group. Our services include online, digital, remote, home use test and any other methodology needing to find an audience with feedback or expert knowledge. Call us today for your next project, your “national” recruiting experts!
Phone 1-972-707-7645
www.murrayhillnational.com
Rare Patient Voice, LLC
Founded 2013 | 25 full-time, 20 part-time employees
Wes Michael, President and Founder
RPV recruits patients and family caregivers of rare and non-rare diseases in the U.S., Canada, the U.K., France, Germany, Italy, Spain, New Zealand and Australia for all types of research. We attend patient events and work with 6,000 referral partners to build our panels. Over 180,000+ patients and caregivers across 1,500+ diseases/conditions are part of the RPV community. Our qualitative team is dedicated to sourcing high-caliber participants who align with a client’s research objectives. For a bid with feasibility and costs: https://pam.rarepatientvoice.com/; for pricing questions or more information: sales@rarepatientvoice.com.
Phone 1-443-986-1949
www.rarepatientvoice.com
Reckner Healthcare
Founded 1991 | 225 employees
Jason Gamber, Senior Vice President
Reckner Healthcare provides complete first-party data solutions for health and life sciences market research projects. From physicians and allied health care professionals to hospital administrators and decision makers, we are the industry's most trusted health care fieldwork company, delivering the best respondents for over 30 years. With our Respondent First℠ philosophy, we inspire participation of the most insightful and knowledgeable health care professionals. Our client-centered approach delivers a transparent and collaborative research process unparalleled in the industry. With Reckner Healthcare, your data quality is higher, your respondents more engaged and your insights more meaningful. Reckner Healthcare is part of the ACKWEST Group.
E-mail healthcare@reckner.com
recknerhealthcare.com
SIS International Research
Founded 1984 | 50 employees
Ruth Stanat, CEO
Established in 1984, SIS International Research is a global market research and consultancy firm, specializing in qualitative research. We conduct recruitment and moderation of focus groups in our modern facility in the Flatiron section of New York City. Our qualitative research includes IDI moderation, ethnographic research and moderation of focus groups. Our firm conducts qualitative research in over 100 countries and in 33 local languages. We recruit and conduct qualitative interviews with C-level executives in a wide range of sectors including industrial, consumer and manufacturing sectors. We also deliver high-quality reporting for brand research and in the health care sectors. SIS also specializes in qualitative research for home visits. Our analysis and reporting is supported by our strategy and consulting division. We deliver actionable data for decision-making.
E-mail Restanat@sisinternational.com
Phone 1-917-546-0640
www.sisinternational.com
Smarty Pants, LLC
Founded 2005 | 60+ employees
Stephanie Retblatt, Chief Brainiac
Alisha Snow, Chief Strategist
Smarty Pants is on a mission to illuminate the business world with brilliant insights, inspiring stories and ingenious solutions. Delivering best-in-class, human-centered qualitative research is a cornerstone of that mission. Smarty Pants’ award-winning moderators and ethnographers lead foundational, evaluative and longitudinal research across 50+ countries. They are known for bespoke research design and innovative execution of both digital and in-person methods. Smarty Pants’ work guides product innovation, brand positioning and marketing strategies across cultures and life stages. Global leaders in tech, CPG, automotive, toys/games, apparel, retail, health care, food/beverage and entertainment rely on the team for impeccable fieldwork and stakeholder-ready deliverables. Named the 2024 Best Place to Work by Quirk's Marketing Research Media, Smarty Pants is home to qualitative experts with a passion for what they do and the clients they do it for.
Phone 1-203-847-5766
www.smartypantsinsights.com
Touchstone Research
Founded 1991 | 40 employees
Aaron Burch, CEO and Co-founder 
Touchstone Research delivers cutting-edge qualitative research powered by expert moderation, innovative methodologies, in-house recruitment and deep audience expertise. From in-depth interviews and focus groups to UX research, digital ethnographies and online communities, our custom solutions uncover rich, actionable insights that drive strategic decisions. We specialize in engaging hard-to-reach groups – including kids, teens, Gen Z and multicultural audiences – using tech-enabled tools and tailored approaches that bring authentic voices to the forefront. Whether exploring user behavior, testing creative concepts or tracking emerging trends, Touchstone’s qualitative team ensures every project is designed for depth, rigor and impact – helping brands connect with their audiences on a more human, meaningful level.