Staying up-to-date on the most current marketing research trends and strategies can be a challenge for busy researchers. That is why Quirk’s partners with research companies throughout the year to produce MR-related Webinars. Quirk’s Webinars are a good way to keep up on what’s happening in the industry, specifically when your schedule or budget limits your travel to industry events.
While registering and listening in to a live Webinar is a great option – especially if you’d like to participate during the Q&A – we also make every session available as a recording in our multimedia archive to provide you with quality content that fits in with your schedule.
Haven’t been to our multimedia page in a while? We currently offer more than 65 Webinars covering a wide range of topics. If you’re looking for a good place to start, here’s a quick breakdown of a few of our most recent Webinars.
Tips and tools to make your tracker earn its keep
Tracking studies have recently come under fire for being too costly, slow and for delivering less-than-reliable data. Is it still worth your time and effort to use trackers?
This Webinar highlights how you can increase the quality and productivity of your next tracker. SSI experts cover new tracker techniques – including appending geolocation and purchase data – to learn where consumers have traveled and shopped; mobile optimization; streamlining planning; and more.
Online survey? Offline survey? Does it really matter?
Marketing researchers are increasing response rates by combining online with offline mobile app research using a single survey. In this Webinar, Confirmit discusses the value of offering a single survey for online and offline survey experiences, covering case study examples of marketing research projects.
Check out this Webinar if you are looking to learn more about the single survey experience, including tips on how to provide a consistent survey look and feel across channels.
Right-sized research: Using qualitative approaches to tackle tactical needs
With the emergence of digital platforms, process automation and analytics tools, researchers can more easily gather information and fast results using qualitative research. In this Webinar, iModerate shares how to structure right-sized qualitative projects to address tactical business challenges.
This Webinar uses real-world examples of brands leaning on qualitative research to answer tactical research needs. You will learn what types of business questions are best suited for a quick qualitative approach. Additionally, the Webinar covers what this type of research can and can’t do for you.
Supporting growth through innovation in a zero-based budgeting world
With shrinking budgets and short timelines, it is more challenging than ever to stay up-to-date with innovations to grow businesses. The marketing research industry can support these challenges by understanding the trade-offs that need to be made with three foundational research methods: traditional, DIY and agile.
In this Webinar, GutCheck panelists discuss the trade-offs between research methods, focusing on speed, quality and affordability. Panelists also touch on the big data movement’s impact on consumer insights and how machine learning can be applied to survey data and big data to increase the impact of research efforts.
This is just a sample of the many topics that can be found in Quirk’s multimedia archive. Check out the Webinars above or browse the archive by topic. And don’t forget to check out our Event calendar on Quirk’s Web site or in each issue of Quirk’s e-newsletter if you’re interested in listening in on an upcoming live Webinar.