Editor’s note: Matt Arnold is principal analyst at DRG Digital – Manhattan Research, New York. This is an edited version of a post that originally appeared here under the title, “For healthcare, a digital inflection point; for healthcare marketers, more headaches.”
Yesterday I had a nice long soak in the 355-slide depths of online oracle Mary Meeker’s annual Internet Trends deck. This year’s offering doesn’t have a ton of new news – the decline of old media incumbents and the rise of India and China as powerhouses of online innovation continue apace, smartphones have hit a saturation point in many markets, etc. But Meeker and Co. did garner some headlines with a section titled, “Health care @ digital inflection point.”
This is noteworthy, in part, because Meeker hasn’t shown digital health a ton of love in the past (as MobiHealthNews points out) so it’s an affirmation of the exciting work that many are engaged in in this space. But my main takeaway was the breakneck speed at which these technologies are developing. Meeker asks: Could digital health follow tech-like rapid adoption curves? The deck heralds a “Virtuous cycle of innovation” for digital health in which “innovation cycle times are compressing,” progressing us toward a kind of health care singularity via:
Emerging technologies such as AI, machine learning, neural networks, voice assistants, telemedicine and ubiquitous sensors promise to accelerate these trends, unlock new frontiers in genomic medicine and speed up clinical trials, hastening development of targeted therapeutics. Already, the number of personalized medicines on the market has risen from five in 2008 to 132 in 2016, according to the Personalized Medicine Coalition.
All this is very exciting news for medical science and human health but it adds to the bewilderingly-long to do list facing health care marketers and researchers – many of whom are only just beginning to get ...