CSS-PI’s HUUNU platform was created to address the need for a fast and cost-efficient research approach to test and indicate market potential for both future trends and innovation ideas/concepts. This need is driven by the rapidly changing CPG landscape in almost all categories across the globe.
HUUNU leverages a tried and tested prediction market algorithm, which taps into the “wisdom of crowds” philosophy (or crowdsourcing). The platform was developed to deliver a gamified user experience which allows participants to bet virtual currency on how a targeted audience will react to ideas and events, reducing rational response bias and providing both indices of market potential and rich qualitative data.
The platform's strengths include its high degree of accuracy in the predictions (90%), validated by years of in-market product performance data, a level playing field for databasing and a unique combination of quantitative and qualitative insights – providing both the what and the why to inform further development. It has also been shown to identify disruptive or breakthrough innovation better than traditional survey-based tools and the further out from an event, the more accurate prediction markets become (vs. “claimed” future behavior about oneself).
It provides complete flexibility in areas of questioning (not limited to fixed/prescribed measurement metrics) and can target prediction questions about an intended audience rather than general population. HUUNU can evaluate all stages of innovation for refinement opportunities and is also uniquely equipped to predict the speed and size of trends, market forces and customer needs.
Removing the need for black-box models, HUUNU provides clear indices of market potential with the ability to understand both the opinion and weight of confidence in that opinion, allowing insights teams to make informed decisions about their brands and categories.
So, whether you are looking to understand the potential of future trends (FUTURES) or the market opportunity for a new idea (FORESIGHT), HUUNU offers rapid, cost-effective and validated insight that you can rely on.
Currently available in 20+ global languages.
