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Look back at 2020 to see how COVID-19 accelerated digital transformation in market research, as organizations across the globe scrambled to respond to the pandemic. The response to COVID-19 in market research has been the same across the board — companies are fighting to increase their share of a shrinking pie, and to make their products more affordable.
Our own research found that in the immediate response to the pandemic, almost two-thirds of companies cancelled or postponed some of their planned research. From the initial shock to making sense of it, and finally responding – Qualtrics latest report explores how the lessons learned in 2020 can help you redefine the role of market research in your organization.
Get the report.