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Insights on demand 

Each year, Quirk’s Media partners with marketing research firms and client-side researchers to provide free webinars from a range of categories to promote continued learning. We believe webinars are a valuable resource for insights professionals who are looking to expand their knowledge or dig deeper into a specific topic. 

If joining us live doesn’t work with your busy schedule, you can watch all Quirk’s webinars on demand. In fact, Quirk’s multimedia page offers 180+ on-demand webinars covering a wide range of research and insights topics. If you’re looking for a good place to start, read on to learn more about a few of our most recent webinars. 

Perspectives From American Family: Tales From the Road Less Traveled 

The customer research and development tactics of startups and corporate accelerators provide opportunities for research novices and veterans alike to become uncomfortably intimate with the people whose problems we’re out to solve. In the sea of ambiguity that defines the creation of new value we must navigate an archipelago of baseless assumptions and behavioral mysteries, all the while with an eye on the dwindling sand of time and money in our hourglass. 

In this webinar, Bill Murray, startup mentor/innovation catalyst, American Family Insurance, shares three stories of customer discovery and design at the most granular level – where surprising insights were formulated in days, then tested behaviorally with prototype solutions in hours. 

The Grass is Always Greener with Perksy and ScottsMiracle-Gro

With the rise of new hobbies over the course of the pandemic, ScottsMiracle-Gro identified a new crop of lawn and gardening “newbie” customers. Over the course of five months, Perksy helped ScottsMiracle-Gro have an ongoing conversation with these first-time green thumbs, helping ScottsMiracle-Gro ensure their brand was deeply understanding this new group of customers.  

In this webinar Perksy’s Founder and CEO, Nadia Masri, Perksy, Luke Caster and Hannah Jew, ScottsMiracle-Gro, discuss the impact of the longitudinal quant/qual project they ran with Perksy. Discover how a hybrid quant/qual, mobile-powered approach to longitudinal studies can help foster greater customer understanding and more contextual insights for your brand.

Connecting the Dots: 3 Major Consumer Trends to Watch in 2022

Even during the best of times, it can be tricky to get a sense of how consumers think, feel and behave. Things change so quickly – now more than ever. But with the right insight, brands can start to make sense of the situation. 

In this webinar, GWI and Ty Heath, director of market engagement for the B2B Institute, LinkedIn, unpack the motivations and reasons behind big changes to help brands get a better sense of consumers’ attitudes and behaviors to stay ahead. The speakers review consumer data to outline three key trends to keep on your radar in 2022. 

Gen Z Marketing: Five Key Methods to Capture Attention

Generation Z, also known as the “pivotals” because they are pivoting away from Millennials, are the largest generational cohort today. On average they are spending $44 billion, and that number continues to climb. It’s more important than ever to market to this younger generation, as their buying power will continue to soar.  

Through secondary research, Amy Ferry, consumer insights manager, Shutterfly Inc., found that the best way to market to these individuals is to apply the five “I”s: 

  • Make content iPhone friendly. 
  • Use images on social media to grab their attention. 
  • Partner with influencers with similar belief systems as Gen Z.
  • Innovate and co-create with them. 
  • Promote immersive experiences with your brand.


If you’re interested in viewing more, check out Quirk’s webinar archive. And if you’d like to attend webinars live, don’t forget to sign up for Quirk’s new Wisdom Wednesdays, redesigned to be shorter, more interactive and just once per month.