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Research has always been fragmented. Surveys in one place, CRM in another, qual transcripts buried in files. Insights get lost and decisions slow down. Panoplai fixes that.
Our Human Data Engine connects every step of modern research in one platform so you can move from questions to answers with speed, depth and clarity.
Five core capabilities power the platform:
- Survey collection: Access over 335M+ consumers in 100+ countries for quant and qual research. Validate responses with built-in quality controls to ensure every digital twin starts with accurate human signals.
- Data ingestion: Ingest survey results, reports, CRM files and third-party datasets into a unified research hub. No more silos – just a single connected view that keeps your insights complete.
- Synthetic enrichment: Fill gaps and expand coverage with validated synthetic personas anchored in real human data.
- Digital twin creation: Create digital twins of individuals, segments or full populations. Interact with them directly to test ideas, validate concepts or forecast outcomes instantly.
- Interactive analysis and reporting: A built-in reporting tool that transforms survey data, ingested datasets and digital twin interactions into clear, actionable decisions.
The result is faster innovation, smarter marketing and better decisions. Panoplai turns fragmented research into a connected consumer story and transforms every project into a stronger foundation for the next.
