Marketing Research Articles and Video

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ArticleThe importance of race and socioeconomic status to LATAM sampleArt Padilla|October 21, 2019
ArticleHow customer touchpoints interact to drive loyalty, satisfaction and revenueMike Grigsby|October 1, 2019
ArticleRethink the customer experience to drive brand growthFiona Blades|October 1, 2019
ArticleUsing UX research to help create new products and servicesMichael Carlon|October 1, 2019
Article20 steps to make Net Promoter Score more actionable for B2BAlan Hale|October 1, 2019
ArticleWhy customer satisfaction is hard to defineTerry Grapentine|October 1, 2019
ArticleFor researchers, leadership = implementation = growthDavid Almy|September 24, 2019
ArticleAd testing: Real vs. simulated social media feedsMarija Smudja|September 23, 2019
ArticleResearchers experienced and satisfiedEmily C. Koenig|September 11, 2019
ArticleHow researchers can prepare for the rise of automated analysisSean Jordan, Huey Yii “Daphane” Tan|September 11, 2019
ArticleResearchers confident in their roles as assemblers of the ‘jigsaw of useful data’Joseph Rydholm|September 11, 2019
ArticleHow do we develop successful insight people?James Wycherley|September 11, 2019
ArticleBeyond ROI: Three strategies for demonstrating the value of customer insightFinn Raben|September 11, 2019
ArticleIntelligence CapitalTM – Helping researchers create a C-suite dialogueJane Frost|September 11, 2019
ArticleWeak, strong AI and the future of marketing researchMichalis A. Michael|September 9, 2019