ArticleA focus group confession: "What's so bad about bean quantitative?"Tim Huberty|December 1, 1998
ArticleInternational focus groups: Embrace the unpredictableSteven Lewis, Misty Hathaway|November 1, 1998
ArticleBeyond human oddities: how to mine consumer brains to build powerful brandsTracy Teweles|May 1, 1998
ArticleThe focus group report: What is the moderator's responsibility?Thomas Greenbaum|December 1, 1997