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Showing:Media Research-Television

Total: 40

ArticleHow political marketing influences voters: Part IIElizabeth Kalmbach, Jon Christens, Darrell Drake|April 1, 2016
ArticleQueue BitsQuirk's Staff|December 1, 2014
ArticleFrom smartphone to phablet, the online consumption surge is hereJoe Webb|October 1, 2014
ArticleBuilding your brand with Hispanics the blended, bicultural wayJeri Smith|August 1, 2014
ArticleHow the iPad is impacting advertising researchCharles Young|March 1, 2014
ArticleHow images work to brand a quick-service restaurantCharles Young|March 1, 2009
ArticleIn Case You Missed It... January 2008Quirk's Staff|January 1, 2008
ArticleIn Case You Missed It... June 2007Quirk's Staff|June 1, 2007
ArticleIn Case You Missed It... July/August 2006Quirk's Staff|July 1, 2006
ArticleResearch lays foundation for hospital’s non-traditional ad campaignRobin Segbers|June 1, 2006
ArticleIntegrated testing for integrated ad campaignsCharles Young|April 1, 2006
ArticleMeasuring the effectiveness of its DTC TV ads helps pharma firm gauge ROMI to brandsRamon Portilla|April 1, 2006
ArticleUnderstanding the effectiveness of television, online and magazine advertising in cross-media campaignsWilliam Havlena|April 1, 2006
ArticleResearch on Kaiser Permanente ads explores influence of language preferenceDon Bruzzone, Jack Bookbinder|April 1, 2006
ArticleIn Case You Missed It... January 2006Quirk's Staff|January 1, 2006