Marketing Research Articles and Video

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Total: 207

ArticleNavigating sample sizes in pharmaceutical marketing researchNicola Vyas|December 6, 2023
ArticleHave researchers become too good at finding  rare-disease patients to interview?Bj Kirschner|November 1, 2023
ArticleHow to reconnect data across the organization for more effective decision-makingSarah Freske, Maddie Swenson|October 11, 2023
ArticleThe perfect participant doesn’t exist…or does it?Jay Tye|September 1, 2023
ArticlePerformance improvement experiments for CX researchKeith Chrzan|September 1, 2023
ArticleThe Net Promoter Score: What it is, why it's controversial and its alternativesMarlen Ramirez|May 9, 2023
VideoWhat'cha Drinkin'? an interview with Ashley Cunningham and Thomas Morrison, C&C Market ResearchQuirk's Staff|March 8, 2023
ArticleElevating survey data quality: Q&A with Research DefenderMaddie Swenson|January 24, 2023
ArticleQuirk's most-viewed marketing research articles of 2022Quirk's Staff|December 19, 2022
ArticleDoes the marketing research industry have a quiet quitting problem?Scott Worthge|November 14, 2022
ArticleEffective data collection starts with the right questionsChris Benham|January 1, 2022
ArticleInnovative Products and Services November/December 2021Quirk's Staff|November 1, 2021
ArticleSurvey duration and the impact on completion rates among young respondentsMaryLeigh Bliss, Dan Coates, Xavier Vivar, Jillian Kramer, César Ochoa|February 15, 2021
ArticleCollective grief and qualitative research: Creating authentic connections in 2021Cynthia D. Harris|January 25, 2021
ArticleRecruiting in 2021: Current challenges and the year aheadSusan Owens|January 1, 2021