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Showing:Quantitative Research

Total: 1520

ArticleBy the Numbers: When satisfaction scores go flatPeter Gurney|January 1, 2014
ArticleWhat's hot in conjoint: A recap from the 2013 Sawtooth Software ConferenceChris Fotenos|December 1, 2013
ArticleThink you know segmentation? Think again! A close look at 4 core analysesKevin Gray|December 1, 2013
ArticleBy the Numbers: The top five mistakes in marketing statisticsWilliam Briggs|December 1, 2013
ArticleData Use: An evaluation of quality-control questionsKeith Phillips|December 1, 2013
ArticleThe value of mixing conjoint with qualitativeMichael Heasley|December 1, 2013
ArticleTips for effective mobile surveyingAdam Berman|November 1, 2013
ArticleImages are everything: How marketing research can mine the visual side of social mediaSarah Browne|November 1, 2013
ArticleBig data matters: Why you should be using it and how others already areHelen Strong|November 1, 2013
ArticleSponsored Content: A 4-dimensional view of the digitally-engaged consumerMaria Domoslawska, Heather Dougherty|November 1, 2013
ArticleData Use: An analysis of the impact of survey scalesAdam Cook|November 1, 2013
ArticleWhen fake brands are used to get real dataPeter Gold|November 1, 2013
ArticleModeling the drivers of Net Promoter ScoreAlexander Larson, Basile Goungetas|October 1, 2013
ArticleAnalyzing the content of social media dataAnn Veeck|October 1, 2013
ArticleWhy employee research is critical to customer satisfactionMichael Vigeant|October 1, 2013