Marketing Research Articles and Video

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ArticleEnhancing consumer privacy in 2024: Data management and AI guidelinesChris Comstock|January 23, 2024
ArticleWork and play: Kayak fishing, discovery and the flow of ideasNancy Cox|January 23, 2024
ArticleChampioning equality through marketing research: Plan International's campaign for girls' empowermentMaddie Swenson|January 19, 2024
ArticleHow AI can help combine quant and qual researchMaddie Swenson|January 12, 2024
ArticleHistorian to market research: Q&A with the winner of the 2023 Researcher or the Year (end-client) AwardMaddie Swenson|January 10, 2024
ArticleAI and insights in 2024: Navigating the new age of innovationPolat Goktas|January 9, 2024
ArticleAI in 2024: Preparing for a generative leap in market researchSteven Millman|January 9, 2024
ArticleConfidence, support and partnership: Client needs from marketing research suppliersMaddie Swenson|January 8, 2024
ArticleThe best place to work in marketing research: People-centric initiatives and happy employeesMaddie Swenson|January 3, 2024
ArticleThe Q Report: Outsourcing seen as a valued, versatile option for corporate marketing research teamsJoseph Rydholm|January 1, 2024
Article2023 editors' choice articlesQuirk's Staff|December 27, 2023
ArticleQuirk's most-viewed marketing research and insights articles of 2023Quirk's Staff|December 27, 2023
ArticleRegulation on AI in the EU and its potential impact on the marketing research industryKevin Karty|December 27, 2023
ArticleLeadership in the market research industryMaddie Swenson|December 27, 2023
ArticleOver 35 years in the marketing research industry: Lessons learned along the wayMaddie Swenson|December 18, 2023