Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Data Analysis

Total: 897

ArticleData Use: An evaluation of quality-control questionsKeith Phillips|December 1, 2013
ArticleImages are everything: How marketing research can mine the visual side of social mediaSarah Browne|November 1, 2013
ArticleBig data matters: Why you should be using it and how others already areHelen Strong|November 1, 2013
ArticleSponsored Content: A 4-dimensional view of the digitally-engaged consumerMaria Domoslawska, Heather Dougherty|November 1, 2013
ArticleData Use: An analysis of the impact of survey scalesAdam Cook|November 1, 2013
ArticleWhen fake brands are used to get real dataPeter Gold|November 1, 2013
ArticleModeling the drivers of Net Promoter ScoreAlexander Larson, Basile Goungetas|October 1, 2013
ArticleAnalyzing the content of social media dataAnn Veeck|October 1, 2013
ArticleCharting a course through market research's turbulent watersOve Haxthausen|October 1, 2013
ArticleSocial media data demands a marriage of high-tech and high-touchChristian Waldheim, Natasha Stevens|August 1, 2013
ArticleTime series analysis: what it is and what it doesKevin Gray|August 1, 2013
ArticleThoughts on retrieving information from open-ended questionsSerge Luyens|August 1, 2013
ArticleBy the Numbers: Big data no big deal in marketing researchGeorge Stephan|August 1, 2013
ArticleResearchers offer strategies for keeping marketing research function relevant in a big data worldJoseph Rydholm|August 1, 2013
ArticleTwo ways to visualize 'small data'Michael Lieberman|August 1, 2013