Marketing Research Articles and Video

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ArticleBehavioral economics: Lessons brands can learn from youth sportsRob Riester|December 1, 2017
ArticleVoice-to-text and survey designTed Saunders|November 29, 2017
Article5 tips for recruiting people for user experience testingLisa Boughton|November 22, 2017
ArticleThe lasting impact of surveys on panelistsKristen Miles|November 17, 2017
ArticleReaching the distracted generationWayne Huang, Olivier Tilleuil|November 14, 2017
ArticleSupermarket trips becoming destination experiences, winning consumersBryan Pearson|November 13, 2017
ArticleAI and marketing research automationDmitry Gaiduk|November 10, 2017
ArticleA look at ad consumption among sub-Saharan African youthNjeri Wangarĩ|November 8, 2017
ArticleWhat Cup Noodles can tell us about product innovationTom Ewing|November 7, 2017
ArticleWill traditional focus groups become a thing of the past?Lisa Boughton|November 3, 2017
ArticleSocial big data is creating a catalyst for change in insightNik Pearmine|October 31, 2017
ArticleLessons from McDonald’s attempt to capitalize on Szechuan sauce nostalgiaNikki Baird|October 25, 2017
ArticleTranslation: 7 tips for the marketing research industryMandy Toth|October 24, 2017
ArticleWhat Trump’s tweets and marketing research have in commonRoy Eduardo Kokoyachuk|October 19, 2017
ArticleUnstructured data? Categorization using text analyticsBrion Scheidel|October 17, 2017