ArticleIn-depth interviews with dealers yield many benefits for farm equipment manufacturerQuirk's Staff|April 1, 1990
ArticleTrade Talk: Company preaches value of research to Christian products industryJoseph Rydholm|March 1, 1990
ArticleFrom the Publisher March 1990: New book could help you avoid first-time focus group problemsTom Quirk|March 1, 1990
ArticleData Use: Perceptual mapping and cluster analysis: some problems and solutionsCharles Stannard|March 1, 1990
ArticleAdvertising research plays an integral role in the success of Fallon McElligott adsTim Huberty|March 1, 1990
ArticleFocus groups tell California-based mountain bike maker its ad campaign is a winnerJoseph Rydholm|March 1, 1990
ArticlePowerful PCs help the Domino's Pizza research staff give its internal customers speedy serviceQuirk's Staff|February 1, 1990