Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Quantitative Research

Total: 1520

ArticleQuality matters when designing panel questionnairesLinda Piekarski, Pete Cape, Jackie Lorch|July 1, 2008
ArticleDevelop and deliver pharmaceutical market research that improves brand strategyMelinda Kizer|June 1, 2008
ArticleTo field successful medical interviews, run them through these testsJohn Voda|June 1, 2008
ArticleInserting qualitative research into the product development cycleSheri Forzley|May 1, 2008
ArticleWhen presenting research results, use your skill set to find the right mix of detail and perspectiveTimothy Keiningham, Luke Williams|May 1, 2008
ArticleThe role of the Internet in brand discoveryJean Durall, Cate Riegner, Josh Crandall|April 1, 2008
ArticleData Use: Does the rating scale make a difference in factor analysis?Julia Lin|April 1, 2008
ArticleBy the Numbers: Mastering the art of writing quantitative marketing research reportsAlbert Fitzgerald, Ron Weidemann|April 1, 2008
ArticleTrade Talk: The big got bigger online in 2007Joseph Rydholm|March 1, 2008
ArticleAnnual study shows consumers have grown tired of thinking about energySuzanne Shelton|March 1, 2008
ArticleThe ups and downs of gathering business intelligence in ChinaLaura Mitchelson|March 1, 2008
ArticlePitney Bowes uses customer touchpoint management to deliver targeted and relevant serviceJames Heisler, Mark Perline|March 1, 2008
ArticleUsing research to understand kids and teensValla Roth|February 1, 2008
ArticleIssues and considerations for designing research with seniorsMichael Hesser|February 1, 2008
ArticleData Use: Using the PRD technique onlineStefan Althoff|January 1, 2008