Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Data Analysis

Total: 897

ArticleConsulting the mapsQuirk's Staff|January 1, 1992
ArticleData Use: The statistics of missed opportunities (or) You better beware of betaGary Mullet|December 1, 1991
ArticleData Use: Controlling non-response bias and item non-response bias using CATI techniquesMichael Sullivan|November 1, 1991
ArticleData Use: Structured Equation Models: an introductionMike Fassino|May 1, 1991
ArticleData Use: Computers know 'how' but they don't know 'what'Gary Mullet|April 1, 1991
ArticleData Use: Mapping the futureBetsy Goodnow|February 1, 1991
ArticleSix questions to ask your supplier about multivariate analysisPaul Gurwitz|February 1, 1991
ArticleData Use: How to think about your tablesTony Babinec|January 1, 1991
ArticleTrade Talk: Information, pleaseJoseph Rydholm|January 1, 1991
ArticleGetting the most from demographics: things to consider for powerful market analysisCharles Schwartz|December 1, 1990
ArticleData Use: Determining product feature price sensitivitiesJoseph Curry|November 1, 1990
ArticleData Use: CHAID response modeling and segmentationTony Babinec|June 1, 1990
ArticleData Use: Combining banner points - is the variance correct?Gary Mullet|April 1, 1990
ArticleData Use: Perceptual mapping and cluster analysis: some problems and solutionsCharles Stannard|March 1, 1990
ArticlePowerful PCs help the Domino's Pizza research staff give its internal customers speedy serviceQuirk's Staff|February 1, 1990