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Showing:1996

Total: 111

ArticleResearch Industry News April 1996Quirk's Staff|April 1, 1996
ArticleSurvey Monitor March 1996Quirk's Staff|March 1, 1996
ArticleHelping managers understand the value of conjointBryan Orme|March 1, 1996
ArticleHow researchers can be effective partners in the advertising development processThomas Dupont|March 1, 1996
ArticleResearch Industry News March 1996Quirk's Staff|March 1, 1996
ArticleWhen it's time to pitch new business, Ammirati Puris Lintas depends on videoconferenced focus groupsJoseph Rydholm|March 1, 1996
ArticleMarketing Research War Stories March 1996Art Shulman|March 1, 1996
ArticleThe new communications criteria in advertising researchChristiaan De Brauw|March 1, 1996
ArticleReengineering research: Making it the best of timesValerie Crane|March 1, 1996
ArticleA roundtable discussion on the past, present and future of marketing researchQuirk's Staff|March 1, 1996
ArticleSuper Bowl advertising: What really works?Don Bruzzone, Paul Shellenberg|March 1, 1996
ArticleCreative testing: "Beat the systems" with four simple rulesTim Huberty|March 1, 1996
ArticleProduct and Service Update March 1996Quirk's Staff|March 1, 1996
ArticleTrade Talk: The inside scoop on targeting teensJoseph Rydholm|March 1, 1996
ArticleProduct and Service Update February 1996Quirk's Staff|February 1, 1996