Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:2000

Total: 151

ArticleQualitative/quantitative combo assists positioning of disposable hearing aidJoseph Rydholm|June 1, 2000
ArticleImpact of health on satisfaction: a customer segmentation case studyDavid Langley, Lori Cook|June 1, 2000
ArticleResearch Industry News June 2000Quirk's Staff|June 1, 2000
ArticleHow a medical diagnostics company incorporated customer input at every stepEileen Moran|June 1, 2000
ArticleProduct and Service Update June 2000Quirk's Staff|June 1, 2000
ArticleThe marketer's conundrum: managing health care's negative demandDiana Bartlett|June 1, 2000
ArticleSurvey Monitor June 2000Quirk's Staff|June 1, 2000
ArticleNames of Note June 2000Quirk's Staff|June 1, 2000
ArticleAtlanta bank uses PISCES process to develop creative positioning strategiesHarry Vardis, Sandra Vasa-Sideris|May 1, 2000
ArticleSurvey Monitor May 2000Quirk's Staff|May 1, 2000
ArticleResearch Industry News May 2000Quirk's Staff|May 1, 2000
ArticleA quick test in methods to increase mail response ratesDavid Fish|May 1, 2000
ArticleTelemarketing forces reevaluation of telephone questionnaire designJason Stolp|May 1, 2000
ArticleAdvertising: today's sale or brand-building for tomorrow?Margaret Blair|May 1, 2000
ArticleCold-calling that sells researchLiza Von Claparede|May 1, 2000