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Showing:Hybrid Research (Qual/Quant)

Total: 148

ArticleAre you limiting the value of quantitative research?Kevin Gray, Koen Pauwels|September 25, 2017
Article21 innovative marketing research products and services - June 2017Quirk's Staff|June 1, 2017
ArticleCan quantitative research succeed without qualitative support?Laura Cusumano|May 1, 2017
ArticlePut tradition aside and combine qual and quantRebecca Schaefer|December 20, 2016
ArticleTechniques for unmasking the online ‘performers’Patricia Sauerbrey Colton|November 1, 2016
ArticleWhat is hybrid quant/qual anyway?Jim Bryson|May 1, 2016
ArticleIntegrating big data and traditional researchGreg Mishkin|May 1, 2014
ArticleIntegrating customer experience management with marketing researchRick Kieser|January 1, 2014
ArticleLinking visual attention to purchase behavior and recallBrian Espin, Colin Valdiserri|December 1, 2013
ArticleThe value of mixing conjoint with qualitativeMichael Heasley|December 1, 2013
ArticleThe benefits of marrying two complementary research approachesIsabelle Albanese|May 1, 2013
ArticleMore than an activity: How passive 'shopping' is changing the path to purchaseManila Austin|May 1, 2013
ArticleMarketing research trends to watch in 2013Brian Fletcher|March 1, 2013
ArticleEthnography-based hybrid research stretches four continents to study workplace interactionBrian Green|November 1, 2012
ArticleResearch helps Discovery Channel chart a course for the futureEmily Goon|June 1, 2012