Marketing Research Articles and Video

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Showing:Quantitative Research

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ArticleArby's and MIS use research in development of new customer order entry systemJoseph Rydholm|June 1, 1991
ArticleConsumers give Mannington a winning formula for new vinyl flooring productJoseph Rydholm|May 1, 1991
ArticleDesigning screening questionnaires to minimize dishonest answersKevin Waters|May 1, 1991
ArticleHow to maximize the benefits of computer assisted telephone interviewingAlan Dutka|May 1, 1991
ArticleData Use: Computers know 'how' but they don't know 'what'Gary Mullet|April 1, 1991
ArticleDiscrete choice and conjoint analysis - a replyRobert Roy, Steve Herman|April 1, 1991
ArticleResearch instrumental in creating system for measuring reader feelings about B2B publicationsJoseph Rydholm|April 1, 1991
ArticleResearch and marketing breathe new life into a mature productQuirk's Staff|April 1, 1991
ArticleThe value of verbatimsTim Huberty|March 1, 1991
ArticleCSi program helps GM dealers monitor customer satisfactionQuirk's Staff|February 1, 1991
ArticleData Use: Mapping the futureBetsy Goodnow|February 1, 1991
ArticleSix questions to ask your supplier about multivariate analysisPaul Gurwitz|February 1, 1991
ArticleData Use: How to think about your tablesTony Babinec|January 1, 1991
ArticleStudy gathers physicians' reactions to pharmaceutical sales forcesBarbara McAulay|January 1, 1991
ArticleMore universities are offering training in marketing researchBryan Rader|December 1, 1990