Top Marketing Research Articles Related to Advertising Claim Substantiation

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Sponsored VideoConjoint.ly Webinar: Selecting Effective Product Claims for Consumer ProductsNicole Teh, Jason Widjaja|September 6, 2022
Article10 Top Advertising Research Companies 2022Quirk's Staff|March 1, 2022
ArticleTop Tips for Claims TestingDebbie Senior|July 12, 2021
ArticleWill your taste test substantiate your advertising claims?Dominique Romanowski|November 1, 2018
ArticleCan behavioral economics inform the ad research process?Charles Young|January 1, 2014
ArticleSubstantiate multiple claims at your own perilNorm Leferman|January 1, 2013
ArticleHow research can help keep marketing claims in complianceBruce Isaacson|January 1, 2013
ArticleA taxonomy of digital advertisingRatna Tandavan, Abigail Dufay|March 1, 2012
ArticleConsumers are like Google: Brand-building and the search for meaningCharles Young|December 1, 2011
ArticleBut how do you really feel? An approach to measuring consumer emotionsJulie Wittes Schlack, Ed Chao|October 1, 2011
ArticleAn analysis of multichannel marketing campaign performanceMolly Elmore|July 1, 2011
ArticleBrand positioning to multiple markets - change the message, not the missionDennis Crowley|June 1, 2011
ArticleAdvertising effectiveness: what it is, what it isn’t and can it be reflected by one number?Adam Cook|March 1, 2011
ArticleIn Case You Missed It... June 2010Quirk's Staff|June 1, 2010
ArticleWhat Casablanca can teach us about conducting more effective ad researchCharles Young, Amy Shea|April 1, 2010