Top Marketing Research Articles Related to Commercials Testing

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Total: 11

ArticleEnhancing ad testing with predictive AIJori van der Spijker|October 7, 2024
ArticleOptimizing commercial airtime and analyzing audience engagementJori van der Spijker|July 2, 2024
ArticleDecision Analyst: Unlock the power of advertisingJerry Thomas|January 1, 2024
ArticleUsing the elements of moviemaking to drive video advertising impactEldaa Daily, Charles Young|January 1, 2023
ArticleThe rhythms of attention and memory in advertisingCharles Young|March 1, 2022
ArticleEmotion, excitement and entertainment: A look at Super Bowl LII AdsEmily C. Koenig|February 6, 2018
ArticleA case study using the Heineken “Weasel” commercialSandeep Patnaik, Scott Purvis|March 1, 2011
ArticleWhat Casablanca can teach us about conducting more effective ad researchCharles Young, Amy Shea|April 1, 2010
ArticleWhat can measuring brain waves tell us about an ad’s effectiveness?Charles Young, Stephen Sands|August 1, 2009
ArticleUsing eye-tracking to measure the effectiveness of TV commercialsMike Bartels|April 1, 2009
ArticleHow do respondent behaviors and online sample quality affect measures of ad performance?Don Bruzzone|April 1, 2009