Redefining speed and quality
From AI-powered tools to empathy-driven insights, this edition explores how leaders across the marketing research industry are redefining speed and quality. Discover the latest strategies, tools and thinking from eight firms helping brands stay ahead in a changing landscape in this curated collection of sponsored content.
AI is Changing Your Industry. Are You Ready?
This isn’t a generic tech trends report. It’s real data from 1,500 Americans, broken down by your exact category.
- Understand how consumers truly feel about AI.
- Learn what drives loyalty and buying decisions today.
- Get 15 quick-read, insight-packed reports.
- See which industries benefit most from AI.
- Built for marketers, strategists and brand leaders.
Industries covered: AI · Alcohol · Apparel · Auto · Beauty · Finance · Fitness · Furniture · Grocery · Home Improvement · Live Events · Luxury · Restaurants · Skin Care · Travel
Download the full research.
From Data to Report 500x Faster
Survey analysis and reporting are being completely redefined – and the early movers are already winning.
In this 30-minute webinar, Displayr CEO Tim Bock reveals how researchers are using AI to turn raw data into polished insight in minutes. You’ll learn:
- What top researchers are doing differently.
- How AI is cutting reporting time 50-500x.
- A first look at new AI Research Agents.
- From blank screen to full report in minutes.
- How to prep your team so you don’t fall behind.
👉 Save your spot now.
Insight in the Age of AI
Customer experience is suffering. The key to reversing this isn't more data – it's deeper human connection and empathy. Learn how to move beyond optimizing screens to building trust with your customers. Explore how balancing powerful AI with human-centric research is the way to build products that resonate and drive growth.
CX is in decline. Stop guessing. Let deep, research-driven insight guide your strategy.
Empathy drives innovation. Human-centric research focuses on building trust, not just optimizing clicks.
Balance AI with humanity. Use technology for scale but rely on real conversations to discover the "why" behind the data.
Read the full article.
A Researcher’s Guide to AI-Powered Simulations
Smarter segments. Faster insights.
This short guide shows how researchers in fashion, food and beverage and personal care are using synthetic personas to:
- Validate messaging by segment.
- Test campaigns before media spend.
- Improve CRM + winback flows.
- Sharpen survey inputs.
- Move faster – without losing rigor.
Includes client-ready language to explain synthetic insights. Get your copy now.
Download the guide.
Explore What Your Future Might Look Like
Four years ago, in the heart of the pandemic, Zoulloo launched the first “Future of Work in Insight & Data,” revealing trends like freelancing and remote work.'Now, FOWID No. 2 is here. This new edition explores how capabilities and CMI/insight teams must evolve to stay ahead.
Take part in this unique initiative. Share your views, receive our exclusive report and make smarter, future-ready decisions.
It takes less than eight minutes. We’re excited to hear from you – let’s shape the future of insight together!
Start the survey.
The Future Belongs to Human-Centered Tools
The future of AI lies in tools that amplify, rather than replace, human judgment. In this article, we explore the future of survey analysis and why the smartest tools don’t sideline humans; they empower them. You’ll learn:
- Why AI alone can’t grasp the nuance of open-ended responses.
- How human-in-the-loop coding delivers more reliable insights.
- Where tools like codeit’s Codeframe Refine and Deep Dive give analysts an advantage.
Faster, deeper insights – powered by AI but driven by people.
Read more.
Data Integrity Starts with These 5 Questions
High-quality data is the foundation of sound business decisions – but how can you be sure your research partner is delivering it?Before your next research study, learn key questions you should ask your research partner to safeguard your data and ensure your insights are reliable.
In this quick article (five-minute read), you’ll learn how to:
- Uncover gaps in a provider’s data defenses.
- Identify a strong, adaptive data quality process.
- Protect your research investment.
Read the full article by C+C Research.
The Insight Loop: Humans + Automation
- Highlights key pain points in legacy research systems, including tool fragmentation, slow timelines and data silos.
- Reframes the AI narrative in consumer research, not as a replacement for researchers, but as an accelerator of strategy, creativity and speed.
- Introduces the concept of the “insight loop,” a new model of continuous, AI-powered, human-guided research workflows.
- Showcases SightX as an all-in-one platform that empowers teams to design, analyze and act on insights faster and with full control.
- Advocates for a mind-set shift, emphasizing the need for integration, agility and human + machine collaboration as the new standard.