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Seven of 10 people abandon surveys before completion. Surveys are seen as boring. We've all received them - long, arduous and dull questionnaires aimed to gather our insight and feedback.
In a growing industry currently valued at over $44.5 billion globally, re-engaging your audience is critical. The days of boring surveys are gone (or they should be!) as market researchers embrace innovation and digital transformation. So, how can you capture more authentic, honest and insightful data?
CREATE THE MOST ENGAGING SURVEYS TO DRIVE TRANSFORMATIVE RESULTS
Consumers are increasingly tech-savvy and harder to reach than ever before. In order to gain compelling insight and feedback on products and services, we, as market researchers, need to champion brands and help them to understand their customers by creating engaging survey experiences that fit with the changing environment and modern age.
In an experience-driven world, engaging surveys are critical to driving actionable insights, increasing response rates and unlocking the power of real-time feedback. Research has proven that people enjoy sharing their opinions, so why not take advantage of that mindset and ensure you are providing them with the best tools to do so.
Learn more about mastering the survey experience and creating proven engaging feedback platforms to drive transformative results, better understand your customers and make data-driven decisions for success.