Company Description

Find Your Brand’s aha Moments

aha Insights Technology is a global strategic activity-based qualitative research platform designed to give insight teams and consultants the tools to easily create, deploy and analyze live digital and asynchronous consumer and B2B research studies. Available for ad hoc projects or cost-saving custom subscription plans.

aha is an immersive human insights platform that reveals what customers really think, feel and do through qualitative research and AI-powered analysis.

Using our comprehensive and flexible projective, social, video, live webcam and mobile tools, the aha platform gives you infinite options for designing digital ethnographies, multi-day attitudinal and behavioral studies, concept testing, home-use tests, customer experience and journey mapping, self-guided interviews, product usage diaries, longitudinal community studies and much more.

Our objective-based aha Intelligence® (AI) analytics and reporting tools enable market researchers to rapidly process an avalanche of unstructured data into transformational reports.

aha Intelligence (AI) gives analysts the ability to:

• Automatically summarize large qualitative datasets
• Easily validate insights with responses (text and video) that support the findings
• Provide supporting examples to your key insights without having to search manually
• Create on-demand executive summaries and objective-based reports
• Enhanced search capabilities with keyword or AI-assisted concept search
• Generate summaries with AI-curated video clips illuminating suggested insights
• Open query the data to validate your own theories
• Instantly apply sentiment analysis to any response set

aha also offers a suite of named tools built into the platform, including QuickSprint® for fast-turnaround studies, TruRotation® Ad/Concept Testing for concept and ad testing without respondent fatigue, and aha Live Conversations® for real-time online focus groups and IDIs.

The skilled aha team also provides advice, study design, programming, recruitment and moderation, as well as hands-on training and responsive human tech support. You can DIY it, or we can do it all for you.

Flexible Subscription Plans That Fit Your Needs

Whether you're a corporate insights team running multiple projects or a solo consultant launching one high-impact study at a time, aha offers subscription plans built to match your workflow and budget. Choose from DIY or full-service options, all with access to the same robust suite of tools and AI-powered analytics.

With customizable pricing based on project volume, activity types and service level, you can scale your plan up or down to match your needs.

No rigid packages. No unnecessary tools. Just the flexibility, speed and control today’s insights teams need to discover your brand’s aha Moments.

aha is ISO 27001 certified, with enterprise-grade security and compliance built into every study.