Company Description

Find your brand’s aha moments.

aha insights technology is a global strategic activity-based research platform designed to give insight teams and consultants the tools to easily create, deploy, and analyze live and asynchronous consumer and B2B research studies using the latest and greatest digital technologies.

Using our comprehensive and flexible projective, social, video, live webcam, and mobile tools, the aha ResTech platform gives you infinite options for designing digital ethnographies, multi-day attitudinal and behavioral studies, concept testing, home-use testing, customer experience and journey mapping, self-guided interviews, product usage diaries and much more.

Our new generative aha intelligenceTM (ai) analytics and reporting tools enable market researchers to rapidly process an avalanche of unstructured data into transformational reports.

The skilled aha team also provides advice, study design, programming, recruiting, and moderating, plus hands-on training and responsive human tech support. You can DIY it, or we can do it all for you.

Powerful moderating tools

To help corporate and brand insight teams get to the breakthrough insights faster, we’ve added enhanced features to the platform’s Observe functionality, most notably the user-friendly and strategic data sorting and filters tools. Moderators can now go deeper with personal video probes and/or send images with a probe if desired – respondents are now able to reply to the probe with video or images, as well. And, while reviewing responses, moderators can now smoothly segue straight to the platform’s new Analytics Zone.

Analytics Zone

In the Analytics Zone, you will be able to access sophisticated word cloud options, automated custom quant charts, segment and demo data runs, composite collages, and perceptual maps to stir intellectual curiosity and create deeply insightful, visually compelling client reports.

Data Visualization Dashboard

The new eye-catching dashboard serves up visually engaging respondent contributions. This dynamic study-specific landing page builds intrigue and gives client viewers the option to click through to specific activities and related responses directly. It also includes a client/project team chat window where observations and insights can be easily shared. The dashboard auto-presents and rotates quant charts, collages, keyhole question responses, and other teasers to quickly stimulate client interest in the strategic discussion within the study. Our project managers help our clients set the most interesting data tapestry specific to their needs.

Speed

In the quest for even faster data delivery, our tech engineers upgraded the platform’s infrastructure to supercharge processing speed. From mass videos to bulk picture uploads – this has substantially accelerated the ability for you to filter through responses and access complicated multi-filter data queries instantly – no waits, no pauses. The net benefit is the ability for moderators to perform better analysis faster.

Let’s discover something amazing together!