Canadian Viewpoint Inc.

Toronto, ON, CA

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Key Categories
Mall Interviewing Quantitative Research Sensory Research Qualitative Research Panels-Proprietary

Company Description

Canadian Viewpoint is a one-stop market research data collection and fieldwork company. For over 40 years, we have been trusted by clients ranging from global Fortune 500 companies to local, boutique market, social and academic research firms and offering top-quality solutions for offline, online, qualitative and quantitative fieldwork. We pride ourselves on our quality assurance processes that often exceed industry standards. We are long-term members of the Insights Association, accredited members of the Canadian Research and Insights Council (CRIC), as well as corporate members of ESOMAR. As such, you can be assured that your business decisions are based on a foundation of rigorous and ethical data collection.

We are experts in a diverse range of methodologies, and partial to none. We will only recommend approaches that are the best fit for your unique needs. And, we will work hard to anticipate inefficiencies and potential problems that might arise throughout the research process regardless of the methodology. We will actively review all research documents, information and procedures, and use our shared experiences to add value and make your project even more successful.

We have a “say yes” policy and it comes from the combination of our highly skilled employees, our top-notch technical capabilities and our understanding of the research industry.

When approached with non-standard or completely custom requests, our mandate is to leave no stone unturned in an effort to get to “yes” and meet the goal. Our in-house tech team lives by the mantra that if you can dream it, we can make the solution come to life in the survey. We have the technological and design resources to create your optimal custom experience when the standard toolset falls short for your use case.

Maximize your sample feasibility, improve representativeness and reach very narrow audiences by fusing various methodologies in one study. Unlike many data collection and fieldwork companies that specialize in only one methodology, we are adept at combining methodologies, whether by telephone, face-to-face or online. And our one stop shop makes it easy for you.

Our solutions include a proprietary English/French Canadian panel of over 300,000 active, double opt-in, validated, profiled people as well as sampling (consumer/medical), programming (OmniUber, eye-tracking, heat maps, dashboards), face-to-face (intercept/mall, taste/pack tests, exit interviews, IDIs, groups, central-location, pre-recruits), permanent Canadian mall locations and CATI (in-house phone center, global fieldwork). We are licensed (cannabis research license) in Canada to conduct cannabis sensory tests in our facility.

And we continue to build more innovative solutions to meet your unique needs.

Year Established:   1979

Number of Employees:   70

Research Services and Specializations

Industries, Markets and Audiences Served

3-9078 Leslie St.
Richmond Hill, ON L4B 3L8
Customer Contact(s):
Jason Zweig, Vice President
  • 905-770-1770
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Affiliations & Certifications
CRIC (Canada) | ESOMAR (International) | Insights Association (United States)