Company Description

Certus Insights provides actionable insights through surveys, focus groups, and social listening to help clients understand audiences, explore market opportunities, address reputational challenges, and build effective communications campaigns.

Applied Research to Meet Complex Challenges 

Certus Insights is an industry leader in providing actionable insights through surveys and focus groups for corporate, association, and nonprofit clients to ...

• Understand audiences
• Develop and test messages
• Understand perceptions on key issues
• Identify and address brand and reputational challenges
• Build effective communications campaigns
• Understand perceptions among members, employees, and stakeholders

Our differentiator: The combination of solid quantitative and qualitative methodologies along with practical, analytical depth.

We seamlessly manage all stages of research projects for our clients, allowing them to focus on the bigger picture. We manage …

• Project scoping, including audience identification
• Questionnaire and discussion guide development
• Programming, fielding, and recruitment
• Data analysis, insights, and report development

Our senior leadership, Andrew Rugg and Ron Faucheux, roll up their sleeves to provide hands-on attention and consulting.

An Independent Firm that Works with Organizations Big and Small 

We are an independent firm that provides customized, hands-on attention and consulting. We have worked with major brands and organizations to solve complex communication challenges.

Our roster of well-satisfied clients include:

• AAMCO
• Abbott Laboratories
• The Alzheimer's Association `
• The American Psychiatric Association
• Forbes Tate Partners
• International Finance Corporate (IFC)
• Publicis Groupe
• Qorvis Communications
• The United Nations High Commission for Refugees (UNHCR)

Client feedback:

“They came to the table with smart questions that illustrated their understanding of our space and our needs. The results revealed important insights into consumption patterns and changed internal assumptions about the audience. Certus Insights was responsive, transparent, and always available. There were no surprises at any time, and they always met their deadlines.” - Client posted review 

Expertise in Stakeholder and Elite Audiences 

We are the industry leaders in recruiting hard-to-reach decision making audiences through cutting-edge recruiting techniques, including our established network of respondent databases, custom recruiting, and online advertising. We specialize in engaging a variety of elite audiences, including:

Policy decision makers 

• Policy, defense, health policy, cybersecurity, etc.
• DC Beltway, State Capitol, Metro area

Business decision makers

• C-Suite
• Business and purchase decision makers
• Industry executives, senior managers and above, etc.

Health/medical decision makers 

• Health care professionals,
• Hospital and health care decision makers

Consumer opinion makers 

• Opinion elites
• Social media opinion elites
• Household purchase decision makers

Develop a go-to-market strategies that maximizes campaign effectiveness to convince and persuade influencers on issues small and large.

Powerful Message Development 

Know the precise words, phrases, and arguments to control the conversation through our message development surveys and focus groups.

Certus Insights deploys a comprehensive, multi-modal research process for developing actionable key messages that integrate multiple data sources to provide an empirical basis for finding the right messages to use in a communications campaign.

Our message development process allows clients to:

• Frame their strengths
• Inoculate against weaknesses
• Answer questions and attacks
• Create continuity
• Target specific audiences.

Precise Reputation Measurement and Tracking

Certus Insights provides a comprehensive reputation assessment solution that measures a client’s key brand attributes across four analytical tiers of up to 22 individual factors. We provide an overall reputation score and sub-index scores for each individual factor, allowing clients to pinpoint strengths and current weaknesses.

Our reputation assessments are:

• Targetable to specific markets and audiences
• Multi-dimensional to provide a comprehensive assessment
• Multi-modal to utilize multiple data sources
• Trackable, allowing for trends to be measured over time
• Actionable with specific strategic and tactical information