Confero, Inc.
Raleigh/Durham, NC
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Company Description
Confero offers customized customer brand support services, compliance audits, mystery shopping, competitive intelligence, customer satisfaction research such as mobile and web surveys, spot check surveys, marketing promotion support and social medial monitoring. Reports provide accurate, objective feedback to help companies identify competitive opportunities and increase accountability.
Results from research are reported real time via a robust web reporting platform. Reporting is technology-driven with digital photos, mobile capabilities and audio recorded telephone calls. Mystery shopping evaluations are offered via onsite visits, online visits or via calls. On the spot rewards increase sales, support in store promotions and motivate front-line employees.
Services are available in the U.S. and Canada. Founded in 1986, Confero began as a women-owned business and continues this tradition today.
Testimonial from Director of Marketing, Fast Casual restaurant: "The reports have been a revelation on how much work we need to do with the franchisees…hopefully when we are ready to do the next mystery shop, we can make some significant changes and see that reflected in the reports."
Year Established: 1986
Research Services and Specializations
- | CX/UX-Customer/User Experience
- Consumer Research
- | Customer Loyalty
- | Customer Satisfaction Studies
- | Data Collection Field Services
- | Field Audits
- | In-Store Research
- | Incentive Payment & Processing
- | Journey Mapping
- | Merchandising Studies
- | Mobile Surveys
- | Mystery Shopping
- | Point-of-Purchase Research
- | Service Quality Measurement
- | Shopper Insights
- | Store Audits
- | Survey Design
- | Woman-Owned
Industries, Markets and Audiences Served
- Advertising Agencies
- | Automotive
- | Beverage
- | Business-To-Business
- | Consumer Services
- | Convenience Store
- | Education
- | Entertainment
- | Fast-Food Industry
- | Financial/Investment/Banks
- | Government
- | Grocery/Supermarkets
- | Health Care
- | Higher Education
- | Hospitality Industry
- | Legal
- | Medical
- | Packaged Goods
- | Restaurants/Food Service
- | Retailing
- | Shopping Centers
- | Theme Parks
- | Travel
Cary, NC 27518
United States
- Customer Contact(s):
-
Janet Morrison
- 919-469-5200
- 800-326-3880
- 919-380-7136 (fax)
- Affiliations & Certifications
- MSPA (North America) | Women's Business Enterprise National Council (WBENC)