Decision Point

Madison, WI

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Key Categories
Conjoint Analysis/Trade-Off Analysis Product Development Research Pricing Research Hybrid Research (Qual/Quant) CX/UX-Customer/User Experience

Company Description

Decision Point is your ideal research partner – innovative, adept and agile. Whether you’re looking to develop new products, build your brand or optimize retail presence, we'll enable you to make confident, data-driven decisions. We help both B2C and B2B clients. We specialize in qualitative and quantitative research, including: ethnographies, conjoint studies, concept optimization, pricing research, brand equity studies, segmentations and much more. 

Year Established:   2009

Research Services and Specializations

P.O. Box 8051
Madison, WI 53708
United States
Customer Contact(s):
Nicole Wyrembeck, President
Kelli Betsinger, Research & Branding Consultant
  • 608-695-3027
  • 608 358-8408
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Affiliations & Certifications
Insights Association (United States)