Decision Point
Madison, WI
View WebsiteKey Categories
Conjoint Analysis/Trade-Off Analysis
Product Development Research
Pricing Research
Hybrid Research (Qual/Quant)
CX/UX-Customer/User Experience
Company Description
Decision Point is your ideal research partner – innovative, adept and agile. Whether you’re looking to develop new products, build your brand or optimize retail presence, we'll enable you to make confident, data-driven decisions. We help both B2C and B2B clients. We specialize in qualitative and quantitative research, including: ethnographies, conjoint studies, concept optimization, pricing research, brand equity studies, segmentations and much more.
Year Established: 2009
Research Services and Specializations
- Advertising Research
- | Attitude/Usage Studies
- | Brand Equity
- | Brand Positioning Studies
- | Brand/Image Tracking
- | CX/UX-Customer/User Experience
- | Communication Strategy Research
- | Concept Development
- | Concept Optimization
- | Conjoint Analysis/Trade-Off Analysis
- | Customer Satisfaction Studies
- | Ethnographic Research
- | Hybrid Research (Qual/Quant)
- | Journey Mapping
- | Market Segmentation Studies
- | One-on-One (Depth) Interviews
- | Package Development Research
- | Packaging Testing
- | Pricing Research
- | Product Development Research
- | Segmentation Studies
- | Shopper Insights
- | Usability Testing
Address
P.O. Box 8051
Madison, WI 53708
United States
Madison, WI 53708
United States
- Customer Contact(s):
-
Nicole Wyrembeck, President
Kelli Betsinger, Research & Branding Consultant
- 608-695-3027
- 608 358-8408
- Affiliations & Certifications
- Insights Association (United States)